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Manager, Client Journey and Lifecycle Management
$90,000 - $125,000/Yr
Artefact - New York, NY
posted about 2 months ago
Full-time - Mid Level
New York, NY
Furniture, Home Furnishings, Electronics, and Appliance Retailers
About the position
The Manager, Client Journey and Lifecycle Management will lead the orchestration of client-centric consumer journeys across various channels, including email, in-store, and mobile. The role focuses on delivering tailored messages to clients at optimal times and frequencies to enhance client engagement and retention, ultimately elevating clients to top segments.
Responsibilities
- Lead client segmentation and propensity scoring initiatives with the Data Science team to serve activation purposes.
- Define optimal touch (frequency) and capping strategy per channel based on client analytics.
- Lead go-to-store and go-to-market targeting initiatives in partnership with commercial and marketing teams.
- Develop the data measurement framework to analyze results and project business increment generated.
- Influence the digital product roadmap by integrating client lifecycle strategy at each touchpoint.
- Partner with various teams to identify opportunities for personalization and content enhancement in consumer journeys.
- Collaborate with regions to localize targeting experiences based on local requirements.
Requirements
- 5-7 years of related professional experience in client lifecycle management.
- Expert in Salesforce Marketing Cloud; Marketing Cloud Certification is a plus.
- Experience with retail luxury and digital in-store tools.
- Proficient in client segmentation and advanced analytics scoring for loyalty program development.
- Experience with test-and-control experimentation frameworks.
- Demonstrated ability to identify opportunity segments and deploy journeys to increase engagement.
Nice-to-haves
- Experience with Dynamic Yield or other triggered email platforms.
- Growth-oriented mindset with ease for cross-functional collaboration.
Benefits
- Competitive salary range of $90,000 - $125,000 per year.
