Manager, Commerce Search

$60,000 - $140,000/Yr

WPP - Chicago, IL

Full-time - Manager

Chicago, IL

5,001-10,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Manager, Commerce Search at GroupM Nexus is responsible for driving excellence in the tactical activation and management of search-based media campaigns across various retailer media networks. This role involves leading a team, developing keyword strategies, conducting competitive research, and ensuring effective campaign setup and management to maximize retail media investments for client accounts. The position requires a strong understanding of retail media dynamics and the ability to collaborate with key stakeholders to achieve optimal business results.

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee search media activations across several retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment.
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities.
• Ensure ongoing campaign compliance with GroupM established guidelines and best practices.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance