Manager, Commerce Search

WPP • Chicago, IL

475d • $60,000 - $140,000

About The Position

The Manager, Commerce Search at GroupM Nexus is responsible for driving excellence in the tactical activation and management of search-based media campaigns across various retailer media networks. This role involves leading a team, developing keyword strategies, conducting competitive research, and ensuring effective campaign setup and management to maximize retail media investments for client accounts. The position requires a strong understanding of retail media dynamics and the ability to collaborate with key stakeholders to achieve optimal business results.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee search media activations across several retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment.
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities.
• Ensure ongoing campaign compliance with GroupM established guidelines and best practices.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees