Manager, Communications, Brand, and Marketing

$60,000 - $60,000/Yr

Seeds Agency - Newark, NJ

Full-time - Mid Level

Remote - Newark, NJ

11-50 employees

Social Assistance

About the position

The Manager, Communications, Brand, and Marketing is responsible for designing and executing a comprehensive communications plan that effectively communicates SEEDS' successes, consistently features the organization's branding, and targets channels that support strategic priorities. This role requires a balance of external-facing communication and internal collaboration, allowing the Manager to tell SEEDS' compelling story through a clear voice across both electronic and print platforms. Professionalism, follow-through, and a commitment to helping SEEDS shine are essential for this critical position. As a member of the Finance & Administration team, the Manager will report to the Chief of Staff and work closely with the Development team, as well as all members of SEEDS staff, to promote the impact of the organization's mission and work. Founded in 1992, SEEDS: Access Changes Everything is a privately funded nonprofit organization that transforms the educational opportunities of motivated, high-achieving students from low-income families. With a history of graduating 170 students annually and over 3,200 since its inception, every member of SEEDS' 25-person staff plays a vital role in contributing to students' success every day. The Manager will provide clear strategic direction through strong leadership and ownership over SEEDS' communications channels. Responsibilities include managing editorial direction, brand voice, design, production, and distribution of materials. The Manager will also act as the point person for media relations, coordinate media interest and speaking opportunities for SEEDS leadership, and develop opportunities for SEEDS to be recognized as an authority in the education access field. Additionally, the Manager will oversee brand management, ensuring consistent and proper use of SEEDS' logo, font, colors, and overall look across departments and external partners, while also contributing to the creation and design of various collateral and publications.

Responsibilities

• Direct and implement a communications plan, formulating and administering policies to ensure the integrity of our messaging.
• Act as point person for the media, coordinating and seeking media interest and speaking opportunities for SEEDS leadership.
• Oversee and manage SEEDS' brand, ensuring consistent and proper use of the logo, font, colors, and overall look.
• Manage brand usage across departments, with external partners, and on the website, ensuring the transition from the previous NJ Seeds brand is complete.
• Contribute to the overall look of all collateral and publications including development materials, Board communications, recruitment outreach, family and enrollment communications, annual and corporate reports, appeals, events materials, and other outward-facing materials.
• Audit current materials and promotional inventory, and determine swag and collateral needs.
• Develop mastery of marketing systems, and suggest/develop systems as needed.
• Curate and manage all photos and videos and spearhead social media postings.
• Serve as the primary liaison to any communications-related consultants, partners, and vendors.

Requirements

• At least 3 - 5 years relevant experience in marketing, communications, social media, journalism, or public relations. Experience in the nonprofit field is a plus.
• Understanding of the balance between strategist and creative skills with a get-it-done attitude.
• Exceptional writing, messaging, editing, branding, and storytelling abilities, making programs and concepts understandable and compelling to varied target audiences.
• Keen understanding and hands-on experience with integrated digital marketing strategies, platforms, and associated tools including email marketing (MailChimp or similar), website development, YouTube, social media (Facebook, Twitter, Instagram, emerging platforms), Google AdWords, etc.
• Ability to manage multiple projects simultaneously and work across departments.
• A self-directed professional with passion, a positive attitude, and a commitment to SEEDS' mission.

Nice-to-haves

• Experience in the nonprofit field.
• Familiarity with various social media platforms and digital marketing tools.

Benefits

• 401(k)
• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance