IPG MediaBrands - New York, NY
posted 2 days ago
About the position
As Manager, Communications Design, you are managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan. With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels. In this role, you are leading the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals. Working with partnerships, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike.
Responsibilities
- Create accurate substantiated and detailed media plans and media planning scenarios
- In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
- Organize and develop client-facing category, culture and competitive tracking documents
- Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership's/ SBU team and external partners
- Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
- Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
- Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea
- Responsible for timely, accurate delivery of day to day requests from the client and internal team
- Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
- Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
- Digests the client's goals/target and leads compiling planning inputs - competitive reporting, syndicated audience research, landscape trends, campaign learnings
Requirements
- Experience in an integrated planning role in media, publisher / vendor, or communications discipline
- Media planning skills must be sufficient and able to be taught to junior team members
- Ability to delegate, develop and oversee direct reports
- Excellent written, verbal communication and presentation skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Initiative does not require candidates to have a college degree
Nice-to-haves
- 4+ years relevant experience with 1+ years of experience in managing or developing staff
- Category or audience experience as relevant per assignment
- Strong time-management and organizational skills
- Proven problem-solving ability
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off days
- Company-wide Appreciation Weeks
- Wellness Days
- Competitive salary
- Eligibility for an annual discretionary incentive award or a relevant incentive award
