MANAGER, COMMUNICATIONS (INTERNAL COMMUNICATIONS)

Los Angeles County Metropolitan Transportation Authority - Los Angeles, CA

Full-time

Los Angeles, CA

Executive, Legislative, and Other General Government Support

About the position

The position manages and oversees the planning and execution of communications, public relations, and marketing campaigns on Metro social media channels and across all paid media. This includes planning, preparing, and overseeing the execution of Metro advertising campaigns, including social media, digital, out of home (OOH), print, and broadcast. The role also involves planning and executing annual department and ad hoc project-level strategic plans and campaigns, as well as overseeing the design, typesetting, and printing of publications. Additionally, the position requires managing content on Metro social media platforms, overseeing special event production, and managing the VIP tour program of the agency and construction projects. The individual will develop and manage relationships with media providers, coordinate with social media content producers, and write, edit, and proofread public information materials and video productions.

Responsibilities

• Plans, prepares and oversees the execution of Metro advertising campaigns, including social media, digital, out of home (OOH), print, and broadcast.
• Plans and executes annual department and ad hoc project-level strategic plans and campaigns.
• Plans, prepares, and oversees the design, typesetting, and printing of publications.
• Plans, prepares, and oversees the conceptual design, production, and distribution of video programs.
• Manages, reviews, and edits content on Metro social media platforms.
• Oversees special event production and execution.
• Manages VIP tour program of the agency and construction projects.
• Develops and manages relationships with print, electronic, and digital media providers/vendors.
• Coordinates with social media content producers and community managers across the agency to implement best practices and train staff.
• Writes, edits, and proofreads copy for all public information materials and video productions.
• Oversees commercial filming program and manages vendor.
• Plans and acquires photography and graphics for publications, and footage and other video-related elements for use in video productions.
• Develops and monitors budgets and costs.
• Collaborates with staff in other units of the communications department and outside departments.
• Analyzes production contracts and vendors' performance and identifies solutions to minimize production and printing costs.
• Prepares reports and recommendations on communications and promotional goals and activities.
• Conducts surveys and research on publications; prepares reports and recommendations.
• Prospects and generates new sales leads.
• Supervises, trains, mentors, and motivates assigned staff.
• Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees.
• Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out.

Requirements

• Bachelor's Degree in Communications, Marketing, Journalism, or a related field; Master's Degree in a related field preferred.
• Six years of relevant experience or three years of relevant supervisory-level experience performing work in marketing, advertising, or other communications programs.

Nice-to-haves

• Experience producing internal, executive, or customer communications for a transit or government agency with 1,000 or more employees.
• Experience managing communications for C-level executives or elected officials.
• Experience utilizing Customer Relationship Management (CRM) software, such as Salesforce.
• Experience analyzing communication performance data and providing strategic recommendations for improvement.