Manager, Communications- Product Marketing, Copy Manager

$96,000 - $186,000/Yr

Walmart - San Bruno, CA

Full-time - Mid Level

San Bruno, CA

General Merchandise Retailers

About the position

As the Communications Manager for the Product Marketing team at Walmart, you will lead and mentor a team of talented copywriters, collaborating with cross-functional teams to create compelling marketing content for Walmart Marketplace. Your role will involve overseeing the brand's tone and voice, ensuring messaging is both benefit-driven and feature-focused, while managing multiple projects to meet quality standards and deadlines.

Responsibilities

• Supervise and guide a team of copywriters to produce high-quality content.
• Work closely with leadership, product managers, graphic designers, business owners, and other stakeholders to translate business objectives into actionable marketing messages.
• Oversee the creation of copy for various marketing initiatives including product launch campaigns, landing pages, lifecycle communications, blogs, case studies, and presentation decks.
• Ensure that all copy aligns with Walmart's marketing goals and enhances brand consistency across all marketing channels.
• Develop innovative content strategies that align with marketing goals.
• Analyze and optimize content performance to improve effectiveness.
• Manage multiple projects, ensuring that all work is completed on time and meets quality standards.

Requirements

• Proven experience as a copy manager, preferably in a B2B or e-commerce environment.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong leadership and organizational skills.
• Excellent collaboration and relationship-building skills.
• Familiarity with popular platforms such as HubSpot or WordPress.
• A portfolio of writing projects that demonstrate your ability to create compelling and engaging content across various formats.
• 5-7 years of creative copywriting experience, with at least 2 years in a managerial role.
• Bachelor's degree in an associated field or equivalent experience.

Nice-to-haves

• Project Management
• Supervising Associates

Benefits

• 401(K) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Incentive awards for performance
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program for associates