Manager, Communications Strategy - PDR

$114,000 - $205,000/Yr

Nintendo - Redmond, WA

Full-time - Mid Level

Onsite - Redmond, WA

Merchant Wholesalers, Durable Goods

About the position

The position is focused on leading the strategy and execution of public relations, influencer, and social media campaigns for third-party game titles in North America. The role involves analyzing gaming industry insights, managing projects, and collaborating with various teams to enhance marketing efforts and drive engagement across Nintendo's communication channels.

Responsibilities

• Prepare goals for all third-party communications programs including influencer marketing, social media marketing, and public relations.
• Analyze gaming industry insights and provide project management support for marketing insight development and campaign execution.
• Evaluate results on an ongoing basis to continuously improve ROI.
• Develop trend reports to communicate strategic marketing opportunities and propose recommendations to stakeholders.
• Report regularly to leadership on project status and key KPIs.
• Lead a team responsible for reviewing and identifying third-party marketing beats to drive engagement on NOA social media channels and with traditional media targets.
• Supervise daily work and ongoing development of assigned staff, championing team health and morale.
• Build and maintain strong external relationships with development and publishing partners.
• Collaborate with channel owners across Nintendo of America including social media, public relations, influencer, and editorial teams.
• Spearhead the development and implementation of tools and processes to optimize team performance.
• Supervise strategic integration of third-party titles into Nintendo of America's communications channels.
• Set strategy and prioritization for the third-party communications calendar.
• Monitor current events within and outside the industry for timely communications management.
• Represent Nintendo as an official corporate spokesperson as needed.
• Manage allocated budget, including creation and execution of funding agreements and invoices.

Requirements

• Minimum six (6) years of related experience.
• Two to three (2-3) years of experience as a people manager and team leader.
• Robust background in data analytics, forecast tracking, and ongoing ROI assessment.
• Extensive experience in deadline-driven, end-to-end project management, focusing on social media and public relations.
• Experience managing and maintaining project budgets.
• Knowledge of strategic social media and influencer marketing practices.
• Experience developing and executing social media and influencer marketing programs.
• Experience working with external social media and influencer agencies/vendors.
• In-depth knowledge of marketing tools, channels, and best practices.
• In-depth knowledge of video games and the gaming industry.
• Excellent gameplay skills with the ability to engage audiences while playing.
• Software proficiencies: Advanced PC skills; emphasis on MS Office, Tableau, Smartsheet, Confluence.
• Experience with communications insights tools like Netbase/Quid, Sprinklr and/or Metlwater.
• Undergraduate degree in Communications, Public Relations, Marketing, Journalism, or a related field, or equivalent combination of education and experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid time off
• Semi-annual discretionary performance bonus