Shark Ninja Operating - Needham, MA
posted 4 months ago
The Manager of Consumer Insights at SharkNinja plays a pivotal role in supporting the growing demands for consumer insights that are critical to the development of high-quality, innovative products. This position reports directly to the Director of Consumer Insights for Shark and involves a hands-on approach to conducting, executing, and managing both quantitative and qualitative research projects. The ideal candidate will work closely with various teams, including Marketing, Product Development, Engineering, and Consumer Services, to ensure that consumer insights are effectively integrated into product development processes. In this role, the Manager will leverage their proficiency in consumer insight methodologies to design new and creative approaches that advance insights. They will establish appropriate processes and methodologies for customer research projects, collaborating with research partners as necessary. As a thought leader, the Manager will guide analysts in developing, managing, and executing research plans, as well as creating and presenting insight reports. This position also involves managing internal and external resources within established budget guidelines. The Manager will be responsible for developing research plans in collaboration with Marketing and Product Development, conducting qualitative and quantitative customer research to identify trends, insights, and opportunities for new product development. They will also conduct their own research to link product development projects to customer and market needs, identifying potential unmet customer needs that can inform new product features and marketing strategies. The ability to synthesize insights and communicate them effectively to all levels of the organization, including C-Suite leadership, is essential. The role requires problem-solving skills and a proactive approach to recommending solutions as needed, along with experience in moderating focus groups and conducting one-on-one interviews. Overall, the Manager of Consumer Insights will operate autonomously as a subject matter expert within the consumer insights team, bringing a wealth of experience and a strategic mindset to the role.