Manager, Content Marketing, NA

$96,000 - $164,000/Yr

Airwallex - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

About Airwallex: Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. About The Role: Reporting to the North America Marketing Lead, you will create high-quality content to support our growth in the North American region. As Content Marketing Manager, you will work closely with other regional teammates and the central marketing and content team to develop winning content that brings Airwallex's brand to life, communicates our differentiated position, and engages our users. You will be responsible for delivering copy and creative content across platforms in North America, ensuring that you maintain a consistently high standard, producing relevant, informative, and enticing content for our growing B2B audience. Expect to cover a variety of areas, including executive thought leadership, user stories, digital and OOH, social, blog posts, and more. You will join the Airwallex Marketing team during a critical growth period for the North American business. This is a great opportunity to join the team and help shape the next phase of Airwallex's growth.

Responsibilities

• Own content creation in the North American region in a variety of formats such as blogs, whitepapers, release notes, videos, case studies, social, ad copy, one-pagers, company website copy landing pages, event materials and reports.
• Support the development and execution of Airwallex's North America content marketing strategy.
• Independently manage the end-to-end process of each content project, from ideation and research, through to writing, publishing and reporting.
• Think on a strategic level but also be hands-on in driving and executing content initiatives.
• Create content that is customer-first, supporting all areas of the North American business (including SME and Enterprise), and all products via both inbound and outbound channels.
• Work with subject matter experts to craft messaging and value propositions for new and existing products and services, translating complex product knowledge into clear, user-friendly content.
• Collaborate closely with Growth Marketing and SEO colleagues to ensure data informs your approach to content in the region.

Requirements

• 4+ years of experience in Content Marketing and writing, preferably at a high-growth technology company.
• Exceptional writing and editing skills, obsessive attention to detail, and a keen eye for design excellence.
• A genuine love of writing and the ability to take complex concepts and create relatable and engaging materials even when working to tight deadlines.
• A customer-first approach that allows you to tailor content and communications to specific audience segments and profiles.
• Experience managing internal and external stakeholders.
• Experience with various content formats including video and email marketing and a desire to create both long-form and short-form content.
• Familiarity with modern technology and platforms, including content management systems, Google Analytics and Search Console for content ideation and reporting.
• Knowledge and understanding of SEO and a willingness to partner closely with Growth Marketing teammates to drive results.
• Experience in developing high-quality content, preferably with a portfolio of published content, intended to drive B2B customer acquisition and conversion.

Benefits

• Competitive salary plus valuable equity within Airwallex.
• Collaborative open office space with a fully stocked kitchen.
• Regular team building events and creative freedom.