Manager, Content Marketing

Welltower - Dallas, TX

Full-time - Manager

Dallas, TX

Funds, Trusts, and Other Financial Vehicles

About the position

The Manager of Content Marketing will be responsible for developing and executing comprehensive content marketing strategies that align with the company's overall marketing goals. This role involves collaboration with various teams to create engaging content across multiple channels, manage a content calendar, and implement lead generation campaigns. The position requires a strong focus on SEO copywriting and effective use of content management systems.

Responsibilities

• Create high-quality, engaging content for various channels, including blog articles, social media posts, videos, infographics, and email campaigns.
• Manage a content calendar to ensure a consistent flow of content and timely delivery.
• Build and nurture relationships with the audience by creating resonant content.
• Implement content-driven lead generation campaigns and collaborate with marketing/sales teams to convert leads into customers.
• Build and manage workflows to optimize customer journeys across all channels, including email.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• 5+ years of proven experience in content marketing, including web publishing and marketing automation.
• Proficiency in content management systems (WordPress and Contentstack required; additional CMS experience preferred).
• Experience with SEO tools (e.g., Semrush, Moz, Ahrefs) and Google Analytics.
• General knowledge of paid media advertising platforms (Google Ads, Meta Ads).
• Excellent writing and editing skills.
• Ability to analyze data and make data-driven decisions.
• Creative thinking and problem-solving skills.
• Strong project management and organizational skills.

Nice-to-haves

• Experience with additional content management systems beyond WordPress and Contentstack.
• Familiarity with advanced SEO strategies and tools.

Benefits

• Flexible schedule: Monday-Thursday in office, Friday's optional to work remote
• Competitive Base Salary + Annual Bonus
• Generous Paid Time Off and Holidays
• Employer-matching 401(k) Program + Profit Sharing Program
• Student Debt Program - we'll contribute up to $10,000 towards your student loans!
• Tuition Assistance Program
• Employee Stock Purchase Program - purchase shares at a 15% discount
• Comprehensive and progressive Medical/Dental/Vision options