Manager, Content Marketing

$90,000 - $130,000/Yr

Gemological Institute Of America - Carlsbad, CA

Full-time - Mid Level

Remote - Carlsbad, CA

1,001-5,000 employees

Printing and Related Support Activities

About the position

The Content Marketing Manager at GIA is responsible for developing and executing a comprehensive content strategy aimed at enhancing brand awareness, engaging target audiences, and supporting lead generation efforts. This role combines creative thinking with strategic planning and hands-on content creation, requiring a strong understanding of digital marketing trends and exceptional editorial skills. The manager will work closely with cross-functional teams to ensure that website content aligns with brand standards and meets business and customer needs.

Responsibilities

• Design data-driven website content marketing strategies and set short-term goals to further GIA's reach.
• Develop editorial calendar for website content, delegate tasks, and ensure deadlines are met.
• Collaborate with design and writing teams to produce high-quality website content.
• Edit, proofread, and improve content for clarity and engagement.
• Optimize website content leveraging SEO and Google Analytics.
• Source images for website content and secure license rights.
• Collaborate with social media and Brand Marketing teams to promote content effectively.
• Oversee content entry specialist in updating website content via WordPress.
• Establish an execution plan outlining publishing frequency and production workflow.
• Report on results for content marketing initiatives.

Requirements

• 5-7+ years of experience in content marketing or content project management.
• 1+ years of experience leading or supervising staff.
• Skilled in Microsoft Office Suite, specifically Excel, Outlook, and PowerPoint.
• Experience in enterprise content management systems like WordPress.
• Experience using project management software like Asana, Jira, or Notion.
• Proficiency in SEO tools to optimize website content for search.
• Familiarity with design tools like Adobe Creative Suite or Canva.
• Bachelor's degree in project management, marketing, or journalism preferred.

Nice-to-haves

• Strong written, verbal, and negotiation skills.
• Ability to handle conflict situations effectively.
• Experience in analyzing website metrics using Google Analytics.

Benefits

• 401(k)
• 401(k) matching
• Commuter assistance
• Dental insurance
• Health insurance
• Paid holidays
• Tuition reimbursement