Manager, Content Marketing

$150,000 - $162,000/Yr

JLL - Boston, MA

Full-time - Mid Level

Boston, MA

Real Estate

About the position

The Manager of Content Marketing will lead the content strategy for JLL's property management technology group, focusing on Building Engines. This role is essential for delivering high-quality content that supports demand generation and digital initiatives, positioning JLL and Building Engines as thought leaders in the commercial real estate technology sector.

Responsibilities

• Develop content strategies to enhance JLL and Building Engines' position as thought leaders in commercial real estate technology.
• Act as the in-house content engine, writing and creating content in various formats including articles, eBooks, case studies, videos, and webinars.
• Collaborate with the demand generation team to execute content in support of key campaigns and channels such as digital and email.
• Manage a small group of freelance writers and contractors to scale content production.
• Work with product marketing to support deliverables for new product releases and sales enablement.
• Grow and develop the company's blog, implementing SEO strategies to increase inbound traffic.
• Establish a roster of internal subject matter experts to fuel the content strategy.
• Act as a copyeditor and reviewer to ensure high quality of external communications.
• Communicate with sales and other departments to identify new content requirements and market trends.
• Stay updated on the latest content marketing tactics to keep marketing efforts fresh and competitive.
• Report on key content metrics to track performance and identify improvement opportunities.

Requirements

• 3-5 years of experience supporting content and inbound strategies for B2B SaaS companies.
• Skilled writer and editor with a keen eye for detail.
• Creative thinker and proactive worker, always seeking new ideas.
• Strong communicator capable of delivering thoughtful and differentiating messages.
• Ability to thrive in a fast-paced, multitasking environment.
• Collaborative team player.