Manager, Content Marketing

$130,000 - $130,000/Yr

Iberia Parish Fire District 1 Station 100 Headquarters - Carlsbad, CA

Full-time - Mid Level

Remote - Carlsbad, CA

1,001-5,000 employees

Justice, Public Order, and Safety Activities

About the position

The Content Marketing Manager at GIA is responsible for developing and executing a comprehensive content strategy aimed at enhancing brand awareness, engaging target audiences, and supporting lead generation efforts. This role combines creative thinking, strategic planning, and hands-on content creation, requiring a strong understanding of digital marketing trends and exceptional editorial skills. The manager will work closely with cross-functional teams to ensure that website content aligns with brand standards and meets the needs of the business and its customers.

Responsibilities

• Design data-driven website content marketing strategies and set short-term goals to further GIA's reach to the gem and jewelry buying public.
• Develop editorial calendar for website content, delegate tasks, and ensure deadlines are met.
• Collaborate with design and writing teams to produce high quality website content.
• Edit, proofread, and improve content.
• Optimize website content leveraging SEO and Google Analytics.
• Source images for website content and work with image license holders to secure license rights.
• Collaborate closely with social media team to ensure promotion of content.
• Collaborate closely with the Brand Marketing team to ensure website content is on brand.
• Collaborate with global teams to ensure translations for website content are approved and published on schedule.
• Oversee content entry specialist in updating website content via WordPress and approve content in digital layout before publishing.
• Establish an execution plan outlining the publishing frequency, production workflow, and ongoing maintenance of website content.
• Report on results for content marketing initiatives.
• Collaborate with Product Marketing and Product Management teams to identify, develop, and update new website content to promote and support products and services.
• Oversee content entry specialist and manage all daily content update requests for all GIA websites, including the GIA Store using Shopify.
• Assist Product Teams in leveraging existing website templates to develop content with minimal website code dev resources.
• Foster a collaborative environment across departments to integrate content marketing efforts with broader marketing initiatives.
• Understand the content funnel and how website content can nurture our audiences through a desired outcome or conversion, and report results.
• Research and analyze our target audiences, competitors, and trends to develop informed audience profiles to improve content formats and identify key topics.
• Analyze competitors' content, messaging, and distribution tactics.
• Identify target audiences and their key demographics, interests, and online behavior.
• Research trending keywords and establish content gap opportunities to inform the content plan.
• Identify content tools and software that helps the team plan, create, and promote content.

Requirements

• 5-7+ years of experience in content marketing or content project management with a marketing, digital, or advertising agency.
• 1+ years of experience leading or supervising staff required.
• Skilled in Microsoft Office Suite, specifically Excel, Outlook, and PowerPoint.
• Keeps up with current technology, best practices, and trends related to websites, UX, and content.
• Experience in enterprise content management systems like WordPress.
• Experience using project management software like Asana, Jira, or Notion.
• Analysis of website metrics using Google Analytics data to optimize website content and improve our content strategy.
• Proficiency in and use of SEO tools to optimize website content for search.
• Familiarity with design tools like Adobe Creative Suite or Canva.
• Bachelor's degree in project management, marketing, or journalism preferred or equivalent combination of education and experience.

Nice-to-haves

• Strong written, verbal, and negotiation skills with the ability to communicate with all levels of colleagues, vendors, and clients.
• Strong people skills, diplomacy, and a collaborative spirit.
• Team player with the confidence to take the lead and guide other departments when necessary.
• Ability to handle conflict situations effectively to minimize impact and maximize outcomes.
• Ability to maintain and foster sensitivity and respect for a culturally diverse work environment.

Benefits

• Competitive medical, dental, vision and matching 401-K plans
• Paid vacation, sick and holidays
• Tuition assistance
• Flexible work-from-home schedule with a few days in the office per month