Manager, Content Operations

About the position

The Manager of Content Operations is responsible for overseeing the content operations team to ensure the accuracy and timeliness of all web content for United Parks & Resorts park brands and corporate enterprises. This role involves implementing digital marketing strategies, collaborating with cross-functional teams, and maintaining website content to support in-park and ecommerce initiatives. The manager will also report on online activity and trends, ensuring alignment with business goals and marketing campaigns.

Responsibilities

• Oversee the content operations team to ensure all web content is accurate and updated in a timely manner.
• Implement the digital marketing strategy for United Parks & Resorts park brands and corporate enterprises.
• Work closely with cross-functional teams to plan and communicate necessary information for successful execution of online strategies.
• Build and maintain all website content, ensuring updates are made according to established specifications and timeframes.
• Organize and maintain a calendar for park's attraction updates, landing pages, and special microsite initiatives.
• Collaborate with third-party agencies and corporate teams to implement best practices for SEO within content and structure.
• Work with the app team for new development and content implementation.
• Collaborate with IT on improvements to Sitecore to enhance team production.
• Report on online activity, trends, and performance of park websites.
• Maintain awareness of digital marketing trends and their implications for marketing to target consumers.
• Align business goals with Park and Corporate leadership teams to create online content supporting campaigns and initiatives.
• Provide updates to marketing leadership with analysis of key metrics associated with core projects.
• Partner with park marketing teams to ensure consistency in consumer experience across digital sales channels.
• Attend weekly meetings for website and mobile app performance.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing or a related business field.
• 3+ years of digital marketing experience.
• Experience in marketing strategy and digital marketing, specifically website content management.
• Experience with Content Management Systems.
• Excellent written and verbal communication skills, adaptable to different audiences.
• Ability to multitask and work in a demanding, fast-paced environment.
• Proficient in Microsoft Office applications.
• Comfortable with Adobe Creative Suite applications, specifically Photoshop and Illustrator.
• Comfortable with data analysis and product/campaign performance analysis.
• Enthusiastic and confident change-agent.