Manager, Creative

WoodmenLife•Omaha, NE

2d•Hybrid

About The Position

WoodmenLife is looking to hire a Manager, Creative / Creative Director to join our team! In this role, you will be responsible for the overall creative vision and execution of the brand across all channels. This role ensures that all creative output, content, design, and copy aligns with established brand standards and maintains a consistent voice, look, and feel. The Manager, Creative serves as the brand steward, overseeing both internal creative development and external agency partnerships to ensure high-quality, on-brand work. These initiatives support Marketing, Public Relations, Sales, Fraternal, and enterprise-wide communications aimed at diverse target audiences including WoodmenLife’s Sales Force, additional distribution partners and agents, members, prospects, Home Office associates, and the general public. Work includes online ads, email and direct mail marketing, social media materials, infographics, publications, scripts, presentations, web content, video and motion graphics, Annual Reports, corporate ID materials, training materials, and promotional items. WoodmenLife is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, WoodmenLife has been dedicated to helping hardworking Americans secure their families’ financial futures and leave a lasting legacy. As a purpose‑driven, not‑for-profit life insurance company, our commitment is to our members and the communities they call home. As a member of the WoodmenLife family, you’ll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more. Apply today to learn more!

Requirements

Bachelor’s degree in graphic design, communications, marketing, or a related field
7+ years of progressive experience in creative leadership or brand role in a corporate creative environment or advertising agency
At least 5 years of direct supervisory/leadership experience, managing multidisciplinary creative teams
Strong communication, leadership, collaboration, problem solving, and decision making skills
Ability to think strategically while remaining hands-on with creative review and direction
Proven experience overseeing brand standards, content development, and creative execution
Experience managing agency relationships and reviewing external creative work
Advanced expertise in creative strategy, art direction, graphic design, content creation, and multimedia production across digital and traditional platforms; strong portfolio showing creative leadership and outcomes
Technical proficiency: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat); modern collaboration/prototyping tool (e.g., Figma); Mac OS; Microsoft 365; familiarity with digital asset management (DAM) and project/traffic tools (e.g., ADO, PageProof); working knowledge of email & marketing tools (e.g., Mailchimp, Litmus/QA); HTML and HTML 5/CSS
Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution
Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support
Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies
Demonstrates ability to leverage AI technologies to streamline workflows, promote fair and unbiased work practices, and coach teams on safe, ethical, and effective AI use
Commitment to providing seamless, trustworthy, attentive, and resourceful (S.T.A.R.) customer service

Responsibilities

Own and evolve the company’s brand standards, ensuring consistent application across all marketing and communication touchpoints
Oversee development of content across channels, including digital, print, social, sales enablement, web, advertising, and internal communications
Translate business and marketing strategies into compelling creative concepts, narratives, and design systems
Ensure messaging is clear, compelling, and aligned with business objectives; ensure brand voice, tone, and visual identity are consistently applied across channels
Champion brand consistency while encouraging creative innovation
Provide creative direction for design, photography, video, copywriting, storytelling, and campaign concepts
Administer digital asset management (DAM) practices (e.g., intake, organization, nomenclature, access and permissions, and version control) to ensure efficient, secure digital asset usage across teams and content
Guide development of integrated campaign assets and evergreen content
Maintain budgets for Graphic Design and Audio/Visual functions, ensuring resource efficiency and fiscal responsibility
Engage as a senior creative leader on the Marketing management team, contributing to cross-functional strategy, planning, and problem solving to translate strategy into effective creative
Collaborate with outside agencies, freelancers, and vendors producing creative work
Conduct performance management, training, coaching, and development for creative team members
Foster a collaborative, inclusive, and innovative culture aligned to WoodmenLife values and S.T.A.R. customer service
Perform other duties as assigned