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The Hershey Company - Hershey, PA
posted 2 months ago
About the position
The Sr. Manager of Customer Investment Strategy is responsible for supporting the customer investment strategy aimed at maximizing revenue and profitability across the Hershey portfolio. This role involves refining strategies for both working and non-working customer investments, conducting market and competitive analysis, and measuring performance. The position requires close collaboration with the HCI team, Sales teams, and Sales Finance to execute the commercial strategy effectively.
Responsibilities
- Analyze and develop updated customer investment strategy across working and non-working spend to maximize demand generation, aligned to BU commercial strategy.
- Utilize advanced diagnostics, analytics, and customer strategy to build strategic roadmap for critical customer investment plans.
- Partner with Customer Investment Strategy, Promotional Optimization team, and Sales Strategy to build in-year and out-year strategic roadmaps to align investments to maximize growth.
- Establish ways of working and governance as part of monthly and annual planning process to better align customer investments to BU commercial strategy.
- Deliver analytics and diagnostic capabilities and synchronize with monthly planning.
Requirements
- Broad experience setting commercial strategy.
- Experience in planning and deploying customer investment strategy with demonstrated revenue, share, and profitability growth.
- Strong CPG customer experience, involvement in customer-facing teams, customer JBPs, and experience in customer strategy setting & execution.
- Consumer and commercial acumen; ability to connect BU objectives to brand, portfolio, and customer strategies and align those to customer investment strategy.
- In-depth expertise in P&L / financial metrics and investment economics; especially gross-to-net.
- Demonstrated experience in change management.
- Ability to think strategically and align initiatives with long-term business goals.
- Analytical orientation, including advanced proficiency in data analysis and interpretation.
- Proficiency in business intelligence tools and software (e.g., Tableau, Power BI).
- Strong stakeholder management skills to collaborate with senior internal stakeholders.
Nice-to-haves
- Master's degree in Business, Marketing, or related field.
