Manager, D2C Site Experience (SkinCeuticals)

About the position

The role of Manager of D2C Site Experience will be responsible for supporting the brand's digital road map and optimizing the brand's user experience strategy across our quick-growing eCommerce channel, inclusive of monthly and quarterly promotions, homepage refreshes, product launches, and SEO content updates to provide a 'best in class' experience for our customers. With rigor in site merchandising, UX principles and content best practices, this role will determine any friction in the consumer experience using analytics and site conversion KPIs and play an integral role in influencing cross-functional teams to drive results. This position will need to have the ability to multi-task in a fast-paced environment and manage internal and external resources to bring projects to life, while maintaining a result driven approach. This person should have strong communication skills and understand how to prioritize projects, be proactive, and have the ability to work well independently and, in a team setting.

Responsibilities

• Submit merchandising tickets for all site content updates, performing thorough UAT across devices to ensure an optimal experience
• Set up of all new product launches on site, including PDP, set up, inventory tracking and site content
• Set up of all merchandising and promotional programming including evergreen offers, major events and holiday programming
• Support the ongoing maintenance of the site, including PDP audits, sample programming, 3rd party vendor support, inventory management etc.
• Support the site lead and execute on all of the inputs and aspects of the User Experience strategy
• Drive UX/UI excellence to increase conversion, synthesizing key learnings and insights from consumer site behavior
• Incorporate SEO enhancements within our site's framework to help drive and convert site traffic into sales
• Support the brand's website platform management, partnering with the Digital Solutions team
• Work with cross-functional team members including Digital, US Marketing and Global DMI
• Analyze KPIs/customer journeys to monitor and maximize effectiveness/ROI of both existing capabilities and new initiatives
• Partner with marketing to develop comprehensive digital strategies that drive offline initiatives
• Own A/B testing strategy to enhance site experience and propose ongoing UX opportunities
• Develop and manage content and digital merchandising calendars
• Brief design teams on site content needs to support product launches and marketing campaigns
• Oversee digital asset management process and the development of product detail pages
• Serve as the central US point of contact to the DMI on all D2C content needs
• Identify content needs and opportunities using consumer testing and predictive tools
• Assist in managing 3rd party vendor relationships and optimization roadmap
• Attend monthly vendor reviews to track performance and implement best-in-class practices
• Attend monthly business reviews with LeCare to facilitate consumer feedback

Requirements

• Bachelor's degree required, preferably in marketing or business
• 4-6 years' experience in direct-to-consumer brand(s)
• Experience using SNOW or other project management tools
• Sharp analytical and problem-solving skills
• Creative problem solver with the ability to prioritize initiatives
• Strong product management skills
• Ability to build effective partnerships and interact successfully with diverse individuals
• Self-starter able to adapt quickly to changes in priorities
• Able to prioritize and manage time effectively
• Strong communication skills and extraordinary collaborative team spirit
• Professional and diplomatic style with a positive manner
• Excellent written skills, with attention to detail

Nice-to-haves

• Prior experience with Google Analytics and SFCC platform preferred
• Skincare experience and interest in fields related to health, beauty and dermatology preferred

Benefits

• Medical, Dental, Vision, 401K, Pension Plan
• Flexible time off, work from home days
• Stipend for L'Oréal products
• VIP Access to L'Oréal's Internal Shop for Discounted Products
• Monthly Mobile Allowance
• Discounted gym memberships
• Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs
• Access to Mental Health & Wellness Programs