Manager, Data & Platform Solutions

$81,500 - $110,000/Yr

Publicis Groupe - New York, NY

Full-time - Manager

New York, NY

Professional, Scientific, and Technical Services

About the position

The Manager of Data & Platform Solutions is a pivotal role within the Data and Platform Solutions team, which is dedicated to enhancing marketing decisions through the strategic use of data. This team collaborates closely with media planning, investment, and analytics teams to translate client goals into actionable data strategies. The Manager will oversee the day-to-day operations of various technology platforms, including Data Management Platforms (DMP), Customer Data Platforms (CDP), and Demand-Side Platforms (DSP). This role is designed for a highly motivated and detail-oriented individual who will manage processes related to audience targeting, data sharing with partners, and performance reporting for client accounts. In this role, the Manager will be responsible for audience profiling and activating audience data to drive better marketing decisions. The successful candidate will mine category and brand data to uncover insights that can lead to significant business results. They will also integrate with client research, insights, and analytics teams to ensure that data is a cornerstone of smarter planning. The Manager will act as an internal resource, demonstrating agency knowledge of data strategies and effectively communicating complex concepts to non-technical audiences. Additionally, the Manager will support client interactions by answering questions, creating client-ready presentations, and presenting at client meetings. They will also assist in writing data and audience deliverables, including timelines, points of view (POVs), requests for proposals (RFPs), and presentations. This role is ideal for a curious problem solver who excels at storytelling through data and is eager to contribute to the success of the team and its clients.

Responsibilities

• Manage day-to-day operations in platforms like DMP, CDP, and/or DSP.
• Define target audiences, share data with partners, and track performance reports for client accounts.
• Mine category and brand data to uncover insights that drive business results.
• Integrate with client research, insights, and analytics teams to make data central to planning.
• Demonstrate agency knowledge of data strategies and communicate complex concepts to non-technical audiences.
• Answer client questions, create client-ready presentations, and present at client meetings.
• Support and/or manage the writing of data and audience deliverables, including timelines, POVs, RFPs, and presentations.

Requirements

• B.A. or B.S. in Marketing, Advertising, or Data Science.
• 3+ years of experience in digital media, ad technology, ad operations, or analytics.
• Self-starter who is quick to learn and eager to contribute.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Experience managing multiple, competing priorities, duties, and/or projects.
• Knowledge in digital media planning across all channels, with an understanding of latest and emerging buying models.
• Experience with various methodological approaches for consumer brand insight, including social listening and primary research.

Nice-to-haves

• Experience in retail or commerce environments.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401k
• Paid time off