Manager, Database Marketing and Communications

$67,400 - $121,300/Yr

Centene

Full-time - Mid Level

Ambulatory Health Care Services

About the position

The Manager, Database Marketing and Communications is responsible for developing and overseeing the strategy, content, and implementation of various communication channels including email, text, and direct mail. This role serves as a strategic consultant for departments aiming to effectively reach members, providers, brokers, and other audiences with targeted information. The manager collaborates with multiple teams to create comprehensive campaigns, ensuring attention to detail and data-driven decision-making.

Responsibilities

• Develop and oversee the strategy and content for email, text, and direct mail communications.
• Serve as a business partner and strategic consultant for various departments.
• Collaborate with Member Services and IT to create audience-appropriate communications.
• Coordinate new and ongoing projects with a strong attention to detail.
• Manage comprehensive campaigns, focusing on timing, trackable data, and content design.
• Support ongoing multi-team initiatives with limited supervision.
• Review content for audience appropriateness and engagement potential, providing suggestions for improvement.
• Oversee the activities of a Communications Analyst and make strategic decisions regarding campaign design.

Requirements

• Degree in Journalism, Communications, or English preferred.
• 5+ years of communications experience.
• Excellent oral and written communication skills with high attention to detail.
• Experience managing comprehensive communications campaigns, including email and SMS.
• Experience with data management and analysis.
• Direct mail experience is a plus.
• Familiarity with Salesforce and ExactTarget is a plus.
• Knowledge of HIPAA regulations.

Nice-to-haves

• Experience with direct mail campaigns.
• Familiarity with data analysis tools.

Benefits

• Competitive pay
• Health insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off plus holidays
• Flexible work schedules including remote, hybrid, field, or office work options