Manager, Digital Ad Product

Tractor Supply - Brentwood, TN

Full-time - Mid Level

Brentwood, TN

Merchant Wholesalers, Durable Goods

About the position

The Manager, Digital Ad Product at Tractor Supply Company is responsible for leading the Onsite Product Strategy for the Retail Media network. This role focuses on delivering business value through innovative ad products that cater to the needs of customers and partners. The Ad Product Manager collaborates with cross-functional teams to drive product changes and ensure the successful delivery of high-quality ad products.

Responsibilities

• Develop a deep understanding of customer and partner needs to inform product strategy.
• Translate business goals and user needs into a clear product vision and roadmap.
• Identify key metrics and analytics to measure product success and make data-driven decisions.
• Conduct market research and competitive analysis to ensure our ad products are best-in-class.
• Collaborate with Finance to create business plans for new product opportunities.
• Align product development with company priorities to drive sales and improve customer satisfaction.
• Ensure all quality and change control standards are met.
• Formulate, test, and refine product hypotheses through user research and testing.
• Create, prioritize, and manage the product backlog, incorporating user stories into release planning.
• Foster collaboration with Engineering, User Experience Designers, and other team members to drive product value.
• Advocate for modern software development practices and agile methodologies.
• Act as a domain expert, empathizing with and understanding user needs.
• Manage cross-functional team and stakeholder expectations to execute on product strategy.
• Collaborate with the Manager of Retail Media on overarching program strategy.
• Communicate effectively at all levels, from executive leadership to store associates, to align on product vision and strategy.

Requirements

• 5-7 years of Product Management experience, preferably in retail or advertising environments.
• Bachelor's degree from an accredited college or university in related field preferred.
• MBA is a plus.
• Professional Certifications: AIPMM, CPM, CDPM, ACPMPO.

Nice-to-haves

• Proven experience with modern software development practices and agile methodologies.
• Strong communication and collaboration skills.
• Ability to manage ambiguity and adapt to shifting priorities.
• Experience conducting user research and competitive analysis.
• Demonstrated ability to drive results and innovate.

Benefits

• Competitive salary range of $104K - $132K per year.