Manager Digital Analytics - Product and Consumer Intelligence

adidas

Full-time - Mid Level

Leather and Allied Product Manufacturing

About the position

As a Manager Digital Analytics at adidas, you will be responsible for delivering advanced analytics services that empower stakeholders to make informed, fact-based decisions. Your role focuses on generating insights from various data sources to understand consumer behavior and product purchase patterns, ultimately driving sales. You will engage in cross-functional projects, tackle complex business problems, and enhance analytics processes while delivering new capabilities. Your work will involve both descriptive and predictive analytics, storytelling with data, and addressing business challenges to meet sales ambitions. This position offers opportunities for professional growth and the chance to implement a consumer-first analytical landscape.

Responsibilities

• Ensure analytics insights drive business impact and consumer experience ambitions and help achieve market sales plans.
• Co-initiate and implement new reporting capabilities with a focus on product and consumer insights based on advanced descriptive methodologies.
• Take ownership of business intelligence front-end development by providing self-service dashboard solutions to stakeholders.
• Support stakeholders in the use of digital analytics tools to select appropriate KPIs, define targets and ambitions, monitor performance, and derive trends and growth opportunities.
• Build a strong internal and external network, connecting business teams with analytics and tech teams to create strong relationships.
• Investigate business problems and hypotheses and raise awareness of challenges and opportunities identified through analysis.
• Deliver trading reports for key product categories and consumer segments.
• Conduct in-depth analysis covering the full range of the consumer journey.
• Provide business performance updates to senior leadership among Europe e-commerce as well as global teams.
• Scope and track key strategic initiatives and create transparency about their success within the wider organization.

Requirements

• University degree in the field of Business, Finance, Engineering or equivalent.
• 4+ years of experience in Analytics, preferably with a focus on product and consumer insights analytics.
• Strong working knowledge with data querying languages (e.g. SQL) working with large datasets.
• Experience with data visualization tools and BI solutions (Tableau, MicroStrategy, Looker or Power BI).
• Extensive knowledge of retail/e-commerce business processes and KPIs.
• Excellent communication skills: ability to articulate complex concepts in a clear, concise and compelling manner.
• Fluent in English both verbally and written.

Nice-to-haves

• Experience in eCommerce/retail environment is a plus.
• Other skills such as scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R) are optional.
• Foundational knowledge of predictive and statistical modeling techniques.
• Data Management & ETL process building is optional.

Benefits

• Internal learning modules to support career paths.
• General trainings on topics like diversity and inclusion.