About the position
Hyatt seeks an enthusiastic Manager to join our Digital Analytics Department where you'll join a team of 10 colleagues on team field professionals who love what they do. In this role, you will be collaborating closely with the broader Digital Product, Design, Engineering, Merchandising, Digital Marketing teams as well as Commercial Services Loyalty, Brand, Data Science, Acquisitions, Global Marketing teams where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization. At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues. As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers. The Digital Analytics team serves as internal consultants to key areas within the business, including Digital, Customer, Marketing, and Commercial Services channels, including the Revenue and Sales organizations. The team consists of embedded subject matter authorities, who serve as strategic advisors to business stakeholders and technical guides proficient in Adobe Analytics, Adobe Target, Tag Management (Tealium), Tableau, Python, R, SAS, and SQL. The team is fully integrated within the business functions to ensure close partnerships and the expertise to effectively discover, measure, optimize, and drive overall company performance. This role will be responsible for leading a digital analytics team to deliver a personalized digital experience to customers on owned digital channels (Hyatt.com, mobile web, App, & Emails) by driving an experimentation and test-and-learn mindset and providing product insights to improve conversion rate. The candidate will provide analytical leadership by challenging the status quo and driving data-backed decision-making.
Responsibilities
- Lead a digital analytics team to deliver a personalized digital experience to customers on owned digital channels.
- Drive an experimentation and test-and-learn mindset and provide product insights to improve conversion rate.
- Identify key metrics, conduct rigorous explorative data analysis, create executive-facing dashboards, and build business cases that drive decision-making and business prioritization.
- Drive insights, improve conversion, and increase digital revenue within the Group and Events optimization portfolio.
- Define and cultivate best practices in analytics instrumentation and experimentation.
- Partner closely with product leaders to understand new product offerings and recommend the right metrics to measure performance.
- Collaborate with engineering and data engineering to enable feature tracking, resolve complex data, QA, and tracking issues, and build necessary data pipelines.
Requirements
- Bachelor's degree
- 8+ years of experience in digital product analytics or related field, hotel industry experience preferred
- Strong knowledge of hypothesis testing and statistical analysis methodologies (t-test, z-test, ANOVA, etc.)
- Ability to perform statistical methodologies such as regression analysis, cluster analysis, cohort analysis, forecasting, etc.
- Strong knowledge of web analytics and tracking methodologies particularly within the eCommerce space
- Hands on Experience with tag management platforms: Tealium/Adobe Launch/Google Tag Manager
- Deep understanding and subject matter expertise in digital product analytics taxonomy, governance, and data hygiene/quality/controls
- Solid understanding of digital product workflow in an agile environment
- Strong knowledge of scripting and automation tools related to analytics, dashboarding, and report automation
- Extensive understanding of data analytics, communications, and A/B and Multivariate testing within pod environment best practices
- Familiarity with customer data, personalization, and customer engagement metrics sourced from digital marketing channels
- Ability to creatively solve problems, develop new tactics, and address implementation obstacles
- Ability to work with and properly relay information to both business and technical partners
- Highly motivated, assertive self-starter with the ability to work autonomously and as an active team participant
- Exceptional communication skills able to tell data stories to business stakeholders.
Nice-to-haves
- Experience in the hospitality industry
- Familiarity with customer engagement metrics
- Experience with data storytelling and communicating insights effectively.
Benefits
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedules
- Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
