Manager, Digital and Content Marketing - US Based Remote

Anywhere Real Estate - Portland, OR

Full-time - Mid Level

Remote - Portland, OR

Real Estate

About the position

Cartus is seeking a dynamic digital marketing maven and content creator with a B2B or enterprise product/service background to join our global branding and communications team. This role will report to the director of branding & communications. The successful candidate will work closely with the Cartus branding & communications team and cross-functional subject matter experts to develop both short- and long-form multichannel content aimed at supporting Cartus lead generation and nurturing activities. This includes creating blog posts, podcasts, white papers, survey reports, video scripts/storyboards, product marketing materials, webinars, and social media campaigns. In addition, the role involves collaborating with the Cartus web team and third-party agency partners to develop and manage buyer personas and journeys, lead generation and nurture strategies, and campaigns using our marketing/email automation platform. The candidate will also be responsible for optimizing cartus.com's Front End UX/UI and Back End capabilities, managing SEO strategies, creating landing pages for digital campaigns, and updating content on the website. The position requires coordination with external and internal partners to deliver validated analytics and reporting around digital lead generation, web traffic, and other KPIs. The candidate will also be expected to research and present on the latest trends and best practices in digital marketing, write and develop thought leadership content, and occasionally proofread/edit content for other branding and communications deliverables. Travel for industry or team events may be required occasionally (1-2 times per year).

Responsibilities

• Develop short- and long-form multichannel content to support lead generation and elevate industry thought leadership.
• Collaborate with the branding & communications team and subject matter experts.
• Manage buyer personas and journeys, lead generation, and nurture strategies using marketing automation platforms.
• Optimize cartus.com's Front End UX/UI and Back End capabilities.
• Manage short- and long-term SEO strategy and create landing pages for campaigns.
• Update native and embedded content on cartus.com.
• Partner with external agencies to build and refine paid media campaigns.
• Deliver validated analytics and reporting around digital lead generation and web traffic.
• Research and present on digital marketing trends and best practices.
• Write and develop thought leadership content in partnership with the external communications team.
• Proofread/edit content for branding and communications deliverables.

Requirements

• Bachelor's degree in marketing or related field, or equivalent combination of education and experience.
• 3+ years of experience in digital marketing and content/strategy development.
• Strong communication skills, especially in virtual presentations and written communications.
• Strong analytical skills and ability to use data to drive decision-making.
• 3+ years of hands-on experience building, executing, and analyzing a full-stack digital marketing and content strategy.
• 3+ years of experience writing and developing short- and long-form content across multiple formats and channels.
• Familiarity with digital platforms such as Contentful, Salesforce Marketing Cloud, Google Analytics, SEMRush, etc.
• Minimum home Internet speeds of 50 Mbps download and 7 Mbps upload.

Nice-to-haves

• B2B or enterprise product/service experience.
• Technical proficiency in digital media attribution and pixel tracking.
• Comfort operating in a 99% virtual team environment.
• Familiarity with digital project management/Kanban tools.

Benefits

• Flexible working arrangements: Fully remote working and flex-scheduling.
• Career development: LinkedIn Learning and internal learning programs.
• Paid time off: unlimited vacation, generous sick leave, and company-wide holidays.
• Health and welfare: Medical, Dental, Vision insurance; Mental Health & Wellness programs; Life Insurance.
• Financial benefits: 401k, HSAs, HRAs & FSAs provided; tuition reimbursement.