Anywhere Real Estate - San Antonio, TX
posted 4 months ago
Cartus is seeking a dynamic digital marketing maven and content creator with a B2B or enterprise product/service background to join our global branding and communications team. This role will report to the director of branding & communications. The successful candidate will work closely with the Cartus branding & communications team and cross-functional subject matter experts to develop both short- and long-form multichannel content aimed at supporting Cartus lead generation and nurturing activities. This includes creating blog posts, podcasts, white papers, survey reports, video scripts/storyboards, product marketing materials, webinars, and social media campaigns. In addition to content creation, the role involves collaborating with the Cartus web team and third-party agency partners to develop and manage buyer personas and journeys, lead generation and nurture strategies, and campaigns using our marketing/email automation platform. The candidate will also be responsible for optimizing the front-end UX/UI and back-end capabilities of cartus.com, managing SEO strategies, creating landing pages for digital campaigns, and updating content on the website. The position requires coordination with external and internal partners to deliver validated analytics and reporting around digital lead generation, web traffic, and other KPIs. The candidate will also be expected to research and present on the latest trends and best practices in digital marketing, write and develop thought leadership content, and occasionally proofread/edit content for other branding and communications deliverables. Travel for industry or team events may be required occasionally, estimated at 1-2 times per year.