Anywhere Real Estate - Milwaukee, WI
posted 2 months ago
Cartus is seeking a dynamic digital marketing maven and content creator to join our global branding and communications team. This role is pivotal in developing and executing a comprehensive digital marketing and content strategy that aligns with our mission of delivering exceptional global talent mobility and corporate relocation solutions. The successful candidate will report directly to the director of branding & communications and will collaborate closely with the Cartus branding & communications team and cross-functional subject matter experts. On a daily basis, the individual in this role will engage in a variety of tasks aimed at enhancing Cartus' lead generation and nurturing activities while elevating our reputation for industry thought leadership. Responsibilities will include creating both short- and long-form multichannel content such as blog posts, podcasts, white papers, survey reports, video scripts, product marketing materials, webinars, and social media campaigns. The role also involves working with the Cartus web team and third-party agency partners to develop and manage buyer personas and journeys, lead generation strategies, and optimizing the user experience on our website. Additionally, the candidate will manage our SEO strategy, create landing pages for digital campaigns, and update content on our website. Collaboration with external agencies will be essential for building and refining paid media campaigns aimed at brand awareness and lead conversion. The role requires coordination with various partners to deliver validated analytics and reporting on digital lead generation and web traffic. The candidate will also be responsible for researching and presenting the latest trends in digital marketing and may occasionally proofread or edit content for other branding and communications deliverables. Travel for industry or team events may be required occasionally, estimated at 1-2 times per year.