Legal Aid Society - New York, NY
posted 4 months ago
The Manager of Digital Fundraising and Donor Communications at The Legal Aid Society plays a crucial role in enhancing the organization's fundraising efforts. Reporting to the Director of Major Giving and Donor Engagement, this position is responsible for supporting the growth and strengthening of the frontline fundraising program, which aims to build and maintain beneficial relationships with individual donors. The Manager will oversee the external email program, collaborating closely with the Communications Team to optimize the user journey and convert supporters into donors. This role is pivotal as the organization prepares to launch a significant fundraising campaign in celebration of its 150th anniversary in 2026. In this capacity, the Manager will develop and implement fundraising campaigns that focus on maximizing donor value, particularly for supporters and donors contributing under $1K. The Manager will leverage their marketing and donor experience to enhance performance and overall donor value. Additionally, the Manager will supervise the Senior Development Associate, Marketing & Communications, and work collaboratively to support Development colleagues with donor-facing materials and technical support for email outreach to various donor segments. The essential duties include overseeing the Direct Marketing Fundraising Program, planning and executing donor-centric communications, increasing donor loyalty through strategic segmentation and marketing, and serving as the subject matter expert on file health reporting. The Manager will also draft newsletter and email copy, create growth opportunities for monthly giving pledges, and collaborate with the Communications team on acquisition campaigns. Furthermore, the Manager will supervise the Senior Development Associate, ensuring effective team management and participation in professional development activities.