Manager, Digital Growth Marketing

$118,500 - $139,400/Yr

Yum! Brands - Plano, TX

Full-time - Mid Level

Plano, TX

Food Services and Drinking Places

About the position

The Manager of Digital Growth Marketing at Yum! Brands is responsible for developing and executing Pizza Hut's strategic growth plan aimed at increasing digital sales through first-party web and app solutions. This role involves collaboration with cross-functional teams to enhance customer experience across various touchpoints, focusing on performance marketing, creative strategies, and digital merchandising.

Responsibilities

• Participate in cross-functional manager meetings to represent the customer experience and provide input into leadership recommendations.
• Support agency management and internal meetings to map end-to-end customer journeys, ensuring comprehensive team involvement.
• Pilot key marketing innovations to enhance the digital customer experience, collaborating with teams for successful execution.
• Aggregate key metrics across functions to monitor the impact of marketing efforts on digital business.
• Lead the reporting of key performance indicators (KPIs) through a customer and marketing strategy lens, focusing on conversion and traffic quality.
• Act as the primary point of contact between marketing and Digital & Technology teams to ensure alignment on marketing inputs and roadmap.

Requirements

• 5+ years of experience in driving digital channel growth strategies across first-party platforms.
• Deep understanding of marketing/customer dynamics and e-commerce to facilitate cross-organizational translation.
• Excellent analytical skills to derive insights from complex data sets.
• Strong cross-functional communication and collaboration skills, working effectively with various teams.
• Detail-oriented and solution-focused, with the ability to manage multiple projects and timelines in a fast-paced environment.

Nice-to-haves

• Experience in the restaurant or quick-service restaurant (QSR) industry.
• Familiarity with data analytics and reporting.
• Background in performance or brand marketing.
• Experience in managing complex, cross-functional teams.

Benefits

• Salary range of $118,500 to $139,400 annually plus bonus eligibility.