Manager, Digital Marketing Analytics

WPP - Chicago, IL

Full-time

Chicago, IL

Professional, Scientific, and Technical Services

About the position

Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics. Do you have a passion for turning data into actionable insights that drive real-world results? CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.

Responsibilities

• Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
• Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
• Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
• Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
• Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Requirements

• 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.

Nice-to-haves

• Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Benefits

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.