Manager, Digital Marketing Analytics

$103,300 - $139,500/Yr

Ameriprise Financial - Charlotte, NC

Part-time,Full-time - Senior

Charlotte, NC

10,001+ employees

Credit Intermediation and Related Activities

About the position

The Manager of Digital Marketing Analytics at Ameriprise Financial will lead a team of analysts to provide actionable insights and recommendations through the analysis of digital marketing initiatives. This role is crucial in driving business results by collaborating with senior marketing leaders and managing analytics projects to optimize marketing performance.

Responsibilities

• Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources.
• Discover issues, developing trends, or areas to investigate further.
• Pro-actively identify opportunities to drive tangible business results.
• Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
• Assist in dataset creation by developing measurement plans and technical requirement documents.
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders.
• Own the creation and reporting of monthly KPIs and dashboards, and perform analysis to ensure best practices in marketing performance.
• Be a subject matter expert for analytic tools owned by the analytics team and create a strategy for maximizing their benefits and effectiveness.
• Identify opportunities for operational excellence within the team.

Requirements

• Bachelor's degree or equivalent
• 5-7 years of relevant experience
• Digital analytics experience developing meaningful KPIs, reporting, insights, and interpreting results
• Experience conducting analyses of digital data using Adobe Analytics
• Experience leading and coaching employees
• Ability to share compelling insights using MS PowerPoint to C-suite audiences
• Strong relationship & communication skills working with colleagues and business partners.

Nice-to-haves

• 3+ years of experience working in a big data environment (AWS, Azure) for data wrangling or analysis
• Experience working with Customer Data Platforms (CDP) such as the Adobe Experience Platform
• Experience coding in Pyspark, Python, SQL
• Proven track record of driving Analytics into actionable business outcomes
• Experience in financial services with knowledge of products, customers, transaction and interaction data.

Benefits

• Competitive and comprehensive benefits program that supports all aspects of health and well-being.