Manager, Digital Marketing - B2B SaaS (Remote)

Localize (Madlan) - Kingston, NY

Full-time - Mid Level

Remote - Kingston, NY

11-50 employees

Publishing Industries

About the position

Localize is seeking an energetic, growth-minded Manager, Digital Marketing to join our US-based remote team. The Manager, Digital Marketing will play an important role in overseeing a small team and will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that enhance Localize's online presence, drive qualified leads, increase sales pipeline, and maximize ROI. This role requires a strategic thinker with a deep understanding of paid media, SEO, PPC, and digital analytics. The ideal candidate will have extensive experience in managing paid media campaigns across various platforms, overseeing digital agencies, managing external vendors, and leveraging data-driven insights to optimize marketing performance. This role will report into the Chief Marketing Officer (CMO).

Responsibilities

• Provide direction, mentorship, and support to a small team of marketers, fostering a culture of collaboration and continuous learning.
• Strategic oversight of paid media campaigns.
• Analyze performance metrics and KPI's to guide decision-making, refine strategies, and identify new growth opportunities within the digital marketing landscape.
• Work closely with other teams (content, product, sales, etc.) to ensure integrated marketing efforts and consistency in brand messaging across all digital platforms.
• Develop and execute multi-channel paid media strategies, including Google Ads, Bing Ads, LinkedIn Ads, and other relevant platforms.
• Manage budget allocation, bidding strategies, and for paid media campaigns.
• Manage Localize's presence on software review sites like G2 and Capterra.
• Collaborate with and oversee the work of external SEO and PPC agency in content production to ensure alignment with overall marketing objectives.
• Conduct regular audits and performance reviews of SEO and PPC efforts, providing actionable insights and recommendations.
• Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
• Generate regular reports and dashboards to communicate campaign performance, insights, and recommendations to senior management.
• Identify trends, opportunities, and areas for improvement based on data analysis.
• Collaborate with the marketing team to develop integrated digital marketing strategies that align with business goals and objectives.
• Work closely with Growth Marketer to create and execute an editorial calendar for social media and content creation, maintaining a consistent brand voice across all platforms.
• Work alongside fractional CMO and Growth Marketer in developing the strategy and managing the execution of all top-of-funnel campaigns.
• Mentor Growth Marketer by providing guidance, support, and professional development opportunities.
• Collaborate with content creators to develop compelling and relevant ad copy, visuals, and landing pages.
• Monitor campaign performance using HubSpot and Google Analytics.
• Continuously optimize campaigns for better performance through A/B testing, audience segmentation, and creative adjustments.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing, with a focus on paid media/PPC.
• 2+ years of experience managing a team of marketers.
• Experience with B2B SaaS startups is a must.
• Excellent coaching and management skills including skill development, goal setting, and continuous feedback to drive results.
• Proven track record of managing successful paid media campaigns across multiple platforms.
• Strong analytical skills and experience with digital marketing analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Strong HubSpot skills preferred.
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Benefits

• Competitive salary
• 401(k) plan + 4% matching
• 100% company-paid health, dental, and vision insurance
• Company-paid life insurance and AD&D insurance
• Work anywhere in North America (we are 100% remote)
• Shiny new Macbook Pro 16” (or computer of your choice)
• Monthly stipend for home internet costs
• Generous PTO package