Manager, Digital Marketing & Community

$60,110 - $121,917/Yr

Universal Music Group - Santa Monica, CA

Part-time - Mid Level

Santa Monica, CA

Computer and Electronic Product Manufacturing

About the position

The Manager - Digital Marketing & Community at Universal Music Group will focus on the growth of the central UMG Twitch channel and its associated platforms. This role is pivotal in developing strategies to enhance viewership and engagement through innovative marketing plans and community building efforts, particularly in the music livestreaming space.

Responsibilities

• Develop and execute a strategy to drive viewership of music-focused livestreams.
• Create and implement marketing plans on both a channel and per-stream basis.
• Set goals and campaign objectives around awareness, engagement, consumption, and conversion with measurable KPIs.
• Develop and execute a strategy to increase the audience and engagement of the 3point5 Twitch channel and its social channels.
• Track, analyze and utilize campaign social data to optimize digital marketing efforts.
• Manage and develop social content across Discord, Instagram, TikTok and other platforms.
• Build a community around the Twitch channel consisting of native Twitch streamers and music superfans.
• Develop the brand voice and visual identity.
• Book programming for the livestreams by collaborating with various labels and artist teams.
• Build and maintain strong relationships with label staff, artist management, and digital partners.
• Work closely with production & tech staff on project management and marketing efforts.
• Oversee part-time staff for social media and community development.
• Collaborate with internal teams to support initiatives.
• Execute post-livestream content distribution strategy.
• Create reports, decks, and pitches.
• Manage digital budgets across advertising and influencer campaigns.

Requirements

• Deep knowledge and expertise of social media, content, CRM, and the livestreaming space.
• Specific understanding of the music marketplace and marketing strategies.
• Well-developed knowledge of all social platforms and fan engagement.

Nice-to-haves

• Experience in community management and building fandoms.
• Familiarity with Twitch and livestreaming best practices.

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Vision insurance
• 401(k) matching
• Loan assistance