Manager, Digital Marketing & Community

$60,110 - $121,917/Yr

Universal Music Group - Santa Monica, CA

Part-time - Mid Level

Santa Monica, CA

Computer and Electronic Product Manufacturing

About the position

The Manager - Digital Marketing & Community will focus on the growth of the central UMG Twitch channel and its associated platforms. This role is pivotal in developing strategies to enhance viewership and engagement through music-focused livestreams, while also building a community around the Twitch channel. The position requires collaboration with various teams and stakeholders to optimize digital marketing efforts and ensure successful programming.

Responsibilities

• Develop and execute a strategy to drive viewership of music-focused livestreams
• Create and implement marketing plans on both a channel and per-stream basis
• Set goals and campaign objectives around awareness, engagement, consumption, and conversion with measurable KPIs
• Develop and execute a strategy to increase the audience and engagement of the 3point5 Twitch channel and its social channels
• Track, analyze and utilize campaign social data and consumer behavior to optimize digital marketing efforts
• Manage and develop social content across Discord, Instagram, TikTok and other platforms
• Build a community around the Twitch channel consisting of native Twitch streamers and music superfans
• Develop the brand voice and visual identity
• Book programming for the livestreams by working with various labels and artist teams
• Build and maintain strong relationships with label staff, artist management, and digital partners
• Work closely with production & tech staff on project management and marketing efforts
• Oversee part-time staff for social media and community development
• Collaborate with internal teams to support initiatives
• Execute post-livestream content distribution strategy
• Create reports, decks and pitches
• Manage digital budgets across advertising and influencer campaigns
• Participate in team meetings and planning activities
• Perform other duties as assigned

Requirements

• Deep knowledge and expertise of social media, content, CRM, and the livestreaming space
• Specific understanding of the music marketplace and typical marketing strategies
• Well-developed knowledge of all social platforms and how to build connections with fans

Benefits

• Comprehensive medical, dental, vision, and FSA options
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, and travel (up to $720/year)
• Lifetime fertility support allowance of $30,000
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of contributions
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays including Juneteenth and Wellbeing Day
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent