Manager, Digital Marketing- Corporate

$77,000 - $82,000/Yr

Guest Services - Fairfax, VA

Full-time - Mid Level

Remote - Fairfax, VA

Accommodation

About the position

The Digital Marketing Manager will lead and execute strategic digital marketing initiatives for the company and its diverse portfolio of client brands. This full-time role focuses on website management, email marketing, digital platform campaigns, and SMS marketing, leveraging AI and automation to optimize conversion and enhance brand awareness. The position requires collaboration across teams to support digital strategies and campaign management.

Responsibilities

• Manage content updates and maintenance for company and client brand websites using WordPress.
• Ensure SEO best practices are applied and that all websites are optimized for user experience and engagement.
• Develop and manage email marketing campaigns, spearheading automation and segmentation efforts using Mailchimp.
• Track and analyze campaign performance, optimizing for engagement and conversion.
• Execute digital marketing campaigns across platforms that focus on conversion optimization and user engagement.
• Create and manage SMS marketing campaigns, tailoring strategies to meet various brand objectives and analyze campaign results for continuous improvement.
• Utilize various tools, including Google Analytics, email analytics, and other platform-specific analytics, to report on digital marketing performance.
• Provide strategic insights to internal teams and stakeholders, identifying key trends and optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in digital marketing, with a strong focus on website management, email, and SMS marketing campaigns.
• Proficiency in HTML, CSS, and WordPress.
• Experience with digital marketing tools such as Google Analytics, Mailchimp, and CRM systems.
• Familiarity with digital content creation tools like Canva and Adobe Creative.

Nice-to-haves

• Strong organizational and project management skills, with the ability to manage multiple brand campaigns simultaneously.
• Excellent communication skills, both written and verbal.
• Creative problem-solving skills and a team-oriented mindset.
• Experience working across different time zones and adapting to shifting priorities.

Benefits

• Fully remote work environment.
• Collaborative team culture.
• Opportunities for professional development.