Manager, Digital Marketing (Hybrid)

$116,000 - $167,000/Yr

Selective Insurance Group - Branchville, NJ

Full-time - Mid Level

Branchville, NJ

251-500 employees

Insurance Carriers and Related Activities

About the position

The Manager, Digital Marketing role at Selective is crucial for developing and executing a comprehensive digital and social media strategy that aligns with the organization's overall goals. This position involves collaborating with various stakeholders to create innovative digital strategies that unlock business value and enhance Selective's market position. The role requires staying updated with digital trends and ensuring compliance with legal and regulatory requirements while managing relationships with internal and external partners.

Responsibilities

• Oversee digital and social media infrastructure, ensuring quality execution and recommending enhancements.
• Collaborate with agency partners to develop and execute digital marketing strategies and campaigns.
• Develop relationships with internal and external business partners to prioritize and schedule digital campaigns.
• Communicate insights and implications of digital strategies to business leaders effectively.
• Challenge the status quo to introduce new solutions and methods in digital marketing.
• Integrate digital and social media into Customer Experience, Design, User Experience, and Marketing initiatives.
• Collaborate with the Director to align large-scale digital projects with ongoing initiatives.
• Partner with technology teams to track digital efforts and link them to performance indicators.
• Manage external vendors and platforms to ensure budget efficiency and quality insights.

Requirements

• Bachelor's degree in business preferred.
• 6+ years of experience in a digital role on either the vendor or corporate side.
• Expertise in digital and social media platforms and technology, including LiveRamp and Google Marketing Platform.
• Expert level experience in designing full funnel multichannel digital and social media campaigns.
• Experience in utilizing data for targeted execution of digital marketing campaigns.
• Proven experience in utilizing Generative AI for work efficiency.
• Strong communication and project management skills.
• Proficient in Microsoft Excel, Word, Outlook, and PowerPoint.

Nice-to-haves

• Certifications in digital media, social media, or related areas.
• Insurance industry experience.

Benefits

• Comprehensive health care plans
• Retirement savings plan with company match
• Discounted Employee Stock Purchase Program
• Tuition assistance and reimbursement programs
• Paid time off plans