Manager, Digital Marketing (Off Premise)

$118,500 - $160,000/Yr

Taco Bell - Irvine, CA

Full-time - Mid Level

Irvine, CA

5,001-10,000 employees

Food Services and Drinking Places

About the position

The Senior Digital Brand Manager at Taco Bell is responsible for leading the marketing strategy, planning, execution, and growth of both third-party and first-party delivery channels. This role aims to drive sales, awareness, and consideration of Taco Bell Delivery by leveraging insights, customer data, and innovation. The position also supports the loyalty strategy to enhance customer relationships and delivery company value.

Responsibilities

• Drive digital sales growth via delivery occasions.
• Increase the growth and profitability of both first and third-party delivery business.
• Support the growth and profitability of Taco Bell's loyalty program.
• Lead the team on delivery strategy for promotions, innovation, products, and communications.
• Oversee co-marketing budgets for each aggregator and brief media, promotions, or branded partnership opportunities.
• Manage the creation, budgeting, reporting, communications, implementation, and results of delivery promotions.
• Design, develop, and deliver Taco Bell's approach to digital product generation, testing, and validation.
• Manage and develop the Senior Associate Manager for 3P delivery.

Requirements

• Bachelor's Degree in Marketing, Business, or related field required.
• 8+ years of marketing experience with 3-5 years in Digital Product, Digital Experience, or Brand Marketing.
• Experience working with Delivery Partners such as UberEats and DoorDash.
• Experience in multi-channel retail industry or franchised business is a plus.
• Strong strategic thinking and storytelling abilities.
• Working understanding of A/B Testing and dynamic creative development.
• Experience working with cross-functional teams to develop product ideas and interpret sales analysis.
• Strong influence and collaboration skills.
• Demonstrated leadership, project management, and planning skills.
• Self-motivated with a strong drive for results.

Nice-to-haves

• Experience in the multi-channel retail industry.
• Experience in franchised business.

Benefits

• Hybrid work schedule and year-round flex day Friday.
• Onsite childcare through Bright Horizons.
• Onsite dining center and game room.
• Onsite dry cleaning, laundry services, carwash.
• Onsite gym with fitness classes and personal trainer sessions.
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering.
• Tuition reimbursement and education benefits.
• Generous parental leave for all new parents and adoption assistance program.
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care.
• Discounts, free food, swag, and additional benefits.