Manager, Digital Marketing (PH)

$102,000 - $136,700/Yr

Disney - Glendale, CA

Full-time - Mid Level

Glendale, CA

Motion Picture and Sound Recording Industries

About the position

The Manager, Digital Marketing at The Walt Disney Studios will play a pivotal role in leading the editorial strategy for brand and franchise campaigns across various digital and social platforms. This position is part of the Disney Entertainment Brand & Editorial Team, which is responsible for overseeing social programming and engagement for Disney's platforms, including @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses, and Disney.com. The role requires a dynamic and innovative thinker who can develop audience-first content goals and creative strategies while managing agency partners and collaborating with cross-functional teams to enhance the digital brand strategy. The ideal candidate will have a strong understanding of current trends and platform updates, capable of providing on-the-ground social capture and event coverage as needed. In this role, the Manager will lead content development and editorial strategy, ensuring alignment with brand standards and strategic objectives. Responsibilities include developing creative concepts, building out a monthly editorial calendar, and collaborating with internal and external teams throughout the content development lifecycle. The Manager will also stay abreast of digital trends and platform updates to inform strategy and execution, assist with live content coverage for events, and manage agency partners in content development. Additionally, the role involves fostering a work culture that values inclusivity, collaboration, creativity, and problem-solving, while also participating in professional development workshops to enhance team skills and growth. This position is projected to have an end date of September 2025, and the successful candidate will be expected to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment, demonstrating a passion for storytelling and a knack for finding creative solutions to challenges.

Responsibilities

• Lead the editorial strategy for brand and franchise campaigns.
• Develop and implement audience-first content goals and creative.
• Develop creative concepts in support of enterprise initiatives.
• Build out a monthly editorial calendar, ensuring that priorities and brand goals are reflected in the content plans.
• Collaborate with internal and external teams through the lifecycle of content development, from strategy to final execution and delivery of approved assets.
• Stay abreast of digital trends and platform updates to inform strategy and execution.
• Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed.
• Manage agency partners in content development, ensuring alignment with brand standards and strategic objectives.
• Handle partner support requests and provide consultation on partner creative.
• Work with cross-functional partners to source and develop creative in alignment with the digital brand strategy.
• Participate in refining systems and operations for the Social Team.
• Foster a work culture that values inclusivity, collaboration, creativity, and problem-solving.
• Manage a direct report and serve as an internal lead for professionals, including experienced individual contributors.
• Participate in quarterly planning and professional development workshops to enhance skills and growth.
• Maintain documentation of incremental workload and resource needs to proactively address bandwidth concerns.
• Frame and contribute to project team meetings, establish agendas, and provide strategic recommendations.

Requirements

• Minimum 5+ years of experience in social/digital marketing, ideally working in a big brand setting.
• Outstanding project management, communication, and organizational skills.
• Top of the line passion, appreciation, and knowledge of Disney and Disney+ brands, films, characters, shorts, TV series, and Disney Parks presence.
• Invested in developing creative, social first ideas that drive meaningful cultural impact and resonance with fans.
• Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
• Superior knowledge of social platforms (TikTok, Instagram, Twitter, YouTube) and native products, plus invested interest in exploring new spaces.
• Up to date with the latest trends and platform updates and able to use those to inform strategy.
• Excellent writing and copy-editing skills with the ability to translate traditional marketing content into brand-relevant conversations.
• Passion for storytelling, listening to what the community has to say, and providing memorable and/or award-winning experiences in the social space.
• Knack for finding creative solutions to challenges and using data to drive decision-making.
• Team player with a strong work ethic and high level of confidentiality.
• Strong attention to detail and ability to use sound judgement as it relates to brand safety.
• Polished in presentation and communication.
• Able to be nimble and adapt quickly to new technologies and processes.
• Perpetual learner's attitude, always looking for ways to improve processes and learn and grow.
• Passion for creating diverse, equitable, and inclusive content.

Nice-to-haves

• Preferred experience in Airtable, Sprinklr publishing and reporting, Google Workspace, Slack, Zoom, Photography, Videography, and Photoshop.

Benefits

• Health insurance
• Childcare options
• Paid time off
• Retirement programs
• Tuition assistance
• Weekly pay