Manager, Digital Marketing Product Analytics - 24-68476

$104,000 - $124,800/Yr

cyberThink - Orlando, FL

Full-time - Mid Level

Orlando, FL

Professional, Scientific, and Technical Services

About the position

The Digital Product Analytics Manager will play a crucial role in the Digital Product Team, focusing on the measurement and analysis of digital product performance. This position is responsible for ensuring that websites and mobile applications meet key performance indicators (KPIs) through data-driven decision-making. The role involves collaborating with various teams to refine features and optimize user experiences, ultimately driving engagement and conversions.

Responsibilities

• Map out and execute the optimization strategy for digital products.
• Work closely with internal teams including CRM, Application Performance, Product Management, and Consumer Insights to ensure proper reporting and alerts are set up to measure performance.
• Support business case development for new digital capital projects.
• Collaborate with analytics to track and validate optimization decisions and ongoing improvements.
• Manage and drive ongoing improvements to configurable tools such as Full Story, Firebase, and AppDynamics, focusing on conversion and engagement optimization.
• Understand and optimize conversion paths to increase online reservations, sales, and profit.
• Report on the quality, UI performance, and application health.
• Advocate for websites by highlighting product winners, losers, and missed opportunities to the organization.
• Influence product enhancements to be added to the roadmap in collaboration with the Digital Product team.
• Ensure new features align with cross-channel campaigns for logical site experiences.
• Suggest and define relevant A/B tests to maximize consumer experience and conversion.
• Partner with Marketing teams to understand campaign impacts on products.

Requirements

• 3-7 years of Digital Product Analytics experience.
• Strong knowledge of web design, usability, and user testing.
• Strong understanding of Scrum application development.
• High level of day-to-day business acumen.
• Strong analytical skills.
• Demonstrated presentation, verbal, and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills with a positive and solution-oriented approach.
• Ability to think creatively and outside the box.
• Proven track record of driving change and implementing process improvement.

Nice-to-haves

• Experience with Microsoft Suite.
• Experience with Content Management System (CMS).
• Experience using project management tools (Jira, Basecamp, VersionOne, etc.).
• Experience in mining clickstream data.
• Experience in analyzing customer behavior and feedback.

Benefits

• Competitive hourly rate ranging from $50.00 to $60.00/hr, dependent on skills, experience, location, and industry.