Manager, Digital Marketing, Search & Display Advertising

Sallie Mae Bank - Newton, MA

Full-time - Mid Level

Hybrid - Newton, MA

Credit Intermediation and Related Activities

About the position

The Manager, Digital Marketing, Search & Display Advertising, will be responsible for executing and optimizing our paid media initiatives in Search Engine Marketing (SEM) and Display Advertising campaigns. The successful candidate will possess deep hands-on experience in campaign setup, execution, bid optimization, and measurement for both Google and Microsoft Bing Search engines. You will also have hands-on experience with performance media execution in the display advertising space; working with various media partners to achieve set performance goals through continuous testing, targeting, and optimization strategies. In this role, you will plan and execute performance media campaigns across SEM, display, and emerging media channels. This will include hands-on setup and execution of campaigns. You will monitor and analyze campaign performance metrics, such as Cost Per Click (CPC), Cost Per Conversion, Cost Per Thousand (CPM), and other business-relevant media KPIs. Additionally, you will interface and collaborate with external media vendors and advertising agencies to identify the best possible performance media opportunities to execute marketing strategies and achieve customer acquisition goals. You will create, execute, and report on a robust test and learn roadmap in collaboration with our internal analytics teams and marketing channel managers. Utilizing internal workflow management systems, you will ensure the timely creation, delivery, approval, and archiving of advertising creative content. This position is crucial in driving the transformation of our marketing efforts and ensuring that we meet the evolving needs of our students and stakeholders.

Responsibilities

• Plan and execute performance media campaigns across SEM, display, and emerging media channels.
• Monitor and analyze campaign performance metrics, such as Cost Per Click (CPC), Cost Per Conversion, Cost Per Thousand (CPM), and other business-relevant media KPIs.
• Interface and collaborate with external media vendors and advertising agencies to identify the best possible performance media opportunities to execute marketing strategies and achieve customer acquisition goals.
• Create, execute, and report on a robust test and learn roadmap in collaboration with our internal analytics teams and marketing channel managers.
• Utilize internal workflow management systems to ensure the timely creation, delivery, approval, and archiving of advertising creative content.

Requirements

• 5+ years of experience in digital media, with hands-on experience, preferably at an advertising agency, financial services, ecommerce-focused, or similar fast-paced, performance media environment.
• 3+ years of experience working hands-on in Search Engine Marketing (SEM).
• Experience working hands-on in Display Advertising, with a specific focus on Pay Per Click (PPC) and Cost Per Acquisition (CPA) campaigns.
• Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize campaigns.
• Experience with using analytics tools such as Adobe or Google Analytics preferred.
• Knowledge of Search Engine Optimization (SEO) and the relationship between paid and organic media channels a plus.
• Proactive and results-oriented mindset, with the ability to identify opportunities for improvement and drive measurable results on a continual basis.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Bachelor's degree in marketing, communications, or a related field.

Nice-to-haves

• Experience in a financial services environment.
• Familiarity with Demand Side Platforms (DSP).

Benefits

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities