Sallie Mae Bank - Newton, MA
posted 3 months ago
The Manager, Digital Marketing, Search & Display Advertising, will be responsible for executing and optimizing our paid media initiatives in Search Engine Marketing (SEM) and Display Advertising campaigns. The successful candidate will possess deep hands-on experience in campaign setup, execution, bid optimization, and measurement for both Google and Microsoft Bing Search engines. You will also have hands-on experience with performance media execution in the display advertising space; working with various media partners to achieve set performance goals through continuous testing, targeting, and optimization strategies. In this role, you will plan and execute performance media campaigns across SEM, display, and emerging media channels. This will include hands-on setup and execution of campaigns. You will monitor and analyze campaign performance metrics, such as Cost Per Click (CPC), Cost Per Conversion, Cost Per Thousand (CPM), and other business-relevant media KPIs. Additionally, you will interface and collaborate with external media vendors and advertising agencies to identify the best possible performance media opportunities to execute marketing strategies and achieve customer acquisition goals. You will create, execute, and report on a robust test and learn roadmap in collaboration with our internal analytics teams and marketing channel managers. Utilizing internal workflow management systems, you will ensure the timely creation, delivery, approval, and archiving of advertising creative content. This position is crucial in driving the transformation of our marketing efforts and ensuring that we meet the evolving needs of our students and stakeholders.