Manager, Digital Marketing - SEO

$79,000 - $132,000/Yr

Ovative/Group - Minneapolis, MN

Full-time - Manager

Minneapolis, MN

Professional, Scientific, and Technical Services

About the position

The Manager, Digital Marketing - SEO at Ovative Group is a leadership role focused on optimizing search strategies at an enterprise level. This position is pivotal in driving organic performance for high-profile clients across various industries. The ideal candidate will possess strong critical thinking, client management skills, and a deep understanding of SEO, contributing to the company's mission of redefining marketing success through innovative measurement and optimization techniques.

Responsibilities

• Manage and execute performance-driven SEO programs for clients.
• Develop client program strategies and manage roadmaps.
• Conduct technical audits and optimizations on large websites.
• Perform on-page optimization activities including keyword research and metadata development.
• Develop and execute content strategies, including content audits and gap analysis.
• Optimize local programs using tools like Yext and Google Business Profile.
• Automate reporting views within analytics platforms to identify key performance drivers.
• Engage in off-page optimization activities such as link building and outreach.
• Lead day-to-day management of client SEO programs across an enterprise client portfolio.
• Communicate program performance effectively to various stakeholders, including C-suite executives.
• Build and maintain strong client relationships, defining objectives and KPIs.
• Provide meaningful feedback and support to direct and indirect reports.
• Foster a culture of open communication and team development.

Requirements

• 5+ years of experience in enterprise-level SEO programs.
• Proven track record of driving positive results through SEO initiatives.
• Expertise in performance-based SEO strategies and analytics tools (Adobe Analytics, Google Analytics 4, etc.).
• Familiarity with visibility monitoring and auditing tools (STAT, DeepCrawl, Screaming Frog, etc.).
• Deep understanding of crawling, indexing, and rendering factors.
• Knowledge of schema.org structured markup and page speed optimizations.
• Experience with local search optimization platforms (Yext, Rio, etc.).
• Basic coding skills (HTML, JS) are a plus.
• Minimum 1 year of experience managing direct reports.

Nice-to-haves

• Experience in performance marketing, retail, or eCommerce is preferred.
• Understanding of paid search platforms and strategies.

Benefits

• 401(k) matching
• Health insurance
• Sabbatical