Manager, Digital Marketing & Strategy (Armand de Brignac Champagne)

$75,000 - $85,000/Yr

Roc Nation - New York, NY

Full-time - Mid Level

New York, NY

Broadcasting and Content Providers

About the position

The Manager, Digital Marketing & Strategy for Armand de Brignac Champagne will oversee the operational success of the brand's digital properties and social channels. This role focuses on driving and improving digital activations in collaboration with various stakeholders, ensuring effective execution of marketing strategies that enhance brand value.

Responsibilities

• Facilitate operational success of the digital marketing strategy to achieve desired KPIs across all channels (including Social, SEO, CRM and Influencer Strategy)
• Own the day-to-day management of digital marketing channels, including social media, web, and CRM
• Proactively map social media calendars, initiatives and events, and develop supporting plans for the brand
• Produce creative, persuasive, and succinct copy designed to drive engagement, supporting campaigns across all digital mediums
• Ensure timely publishing of social media content across all platforms using native platforms and preferred tools
• Own brand content management and assist in creating editorial stories and collaborative content opportunities
• Attend regular marketing and communications meetings to be included in key brand planning and strategy development
• Own and present the monthly recap report of key metrics, KPIs, findings, and recommendations
• Coordinate with partners and internal teams to ensure online content production fits brand specificities
• Monitor community and topic conversations around the brand for opportunities to inspire original content
• Setup and monitor conversation alerts and proactively recommend actions for the brand team
• Create and sustain routine reports on performance and tentpole moments/campaigns
• Ongoing website and social media updates and maintenance as required
• Serve as lead point-of-contact for digital agency and vendor relationships
• Establish and sustain day-to-day community management and overall digital brand maintenance
• Live coverage/content capture of events and activations where the brand is present.

Requirements

• BA/BS degree in Business, Journalism, Communications, Marketing or equivalent
• Minimum 3 years of related digital experience in a marketing, analyst or agency capacity
• Experience developing, planning, launching and analyzing social media campaigns and digital marketing plans for luxury champagne, sparkling, and/or spirits brands
• Excellent social media/advertising copywriting skills
• Strong project management and prioritization skills with attention to detail
• Understanding of web CMS including Wordpress, Webflow, Squarespace, etc.
• Knowledge of HTML, CSS helpful but not required
• Familiar with SEO management, keyword research and Google Search Console
• Adept at basic use of design tools including Photoshop/Illustrator and Canva
• Knowledge of MS Office software & Google Apps
• Ability to track, analyze, and report on digital metrics to guide future efforts
• Hands-on experience working with social media management tools, including Sprinklr, Meltwater, Talkwalker, Sprout Social, et al
• Understands digital analytics tools including GA4 (Google Analytics)
• Curiosity and passion for luxury lifestyle goods and experiences
• Relevant experience in Spirits/Beverage with e-commerce experience being a strong plus

Nice-to-haves

• Experience in a fast-paced, dynamic team environment
• Availability to work on weekends and holidays as required

Benefits

• Competitive salary
• Opportunity to work with a luxury brand
• Dynamic work environment
• Collaboration with various stakeholders