Manager, Digital Marketing Strategy & Automation

$85,000 - $105,000/Yr

Healthstat - Denver, CO

Full-time - Mid Level

Denver, CO

501-1,000 employees

Ambulatory Health Care Services

About the position

The Manager, Digital Marketing Strategy & Automation at Marathon Health is responsible for advancing the company's digital patient engagement efforts. This role involves creating new patient journeys, implementing multi-channel campaign strategies, and focusing on attribution reporting to refine the digital marketing strategy. The position requires a hands-on approach to managing email and SMS marketing campaigns, coordinating with various teams, and ensuring brand compliance in communications.

Responsibilities

• Manage and coordinate email and SMS marketing requests and tasks through an associated intake system.
• Lead email campaign design and development in coordination with other teams in the organization.
• Identify and develop audiences for campaigns and automated journeys.
• Develop strategies for new automated, multi-channel journeys and help design and deploy them.
• Coordinate and deliver multi-touchpoint custom campaigns for clients using email and SMS best practices.
• Own the process and adoption of email marketing tools throughout the organization.
• Work closely with internal stakeholders to develop and document scalable email and SMS processes and systems.
• Maintain QA process to ensure all communications are brand compliant.
• Design robust A/B test processes and reporting to consistently improve communications.
• Identify enhancements needed to decrease opt-out rate and increase email performance.
• Stay up to date on email and SMS trends and best practices as well as new feature releases for Salesforce Marketing Cloud.
• Assist the Director of Digital Engagement Marketing in advancing marketing attribution capabilities through UTM parameters and tracking codes.
• Update and manage client web pages and redirects.

Requirements

• Bachelor's degree and 5+ years of experience in email marketing.
• Minimum of 1 year experience in SMS marketing or equivalent combination of education and experience.
• Hands-on technical experience in Salesforce Marketing Cloud using AMP script and SQL.
• Experience designing, developing, and releasing multi-channel journeys through Salesforce Marketing Cloud Journey Builder.

Nice-to-haves

• Experience creating and managing highly personalized, data-driven email and SMS content.
• Experience creating target audiences via SQL and filtered Data Extensions from multiple related datasets.
• Working knowledge of responsive design, HTML, CSS, Excel, and Google Analytics.
• Knowledge of Stensul preferred.
• Experience creating assets for email in Adobe Photoshop and/or Adobe Illustrator.
• Experience with campaign setup, audience segmentation using 'and/or' statement clauses, email deployment, HTML editing, delivery monitoring, and reporting.
• Experience updating webpages via CMS.
• Excellent attention to detail and ability to effectively QA campaigns before deployment.
• Ability to think creatively and initiate innovative solutions to challenges.
• Knowledge of HIPAA privacy regulations and how they impact the digital marketing landscape.

Benefits

• Free Marathon membership for in-person and virtual care.
• Employer paid life and disability insurance.
• Choice in medical/dental plans and vision.
• Employer funded HSA and FSA.
• Voluntary illness, accident, and hospitalization plans.
• Competitive compensation.
• 401k match.
• Access to financial coaching through the Employee Assistance Program.
• Paid time off for vacation, sick leave, and more.
• Holiday schedule.