Manager, Digital Marketing & Strategy (Brands)

Live Nation - New York, NY

Full-time - Mid Level

New York, NY

Amusement, Gambling, and Recreation Industries

About the position

Roc Nation, a joint venture with Live Nation, is on the lookout for a Manager of Digital Marketing & Strategy to oversee the digital marketing efforts for its brand portfolio. This role is pivotal in ensuring the operational success of Roc Nation's digital properties and social media channels. The Digital Marketing Manager will report directly to the Director of Digital Marketing & Strategy and will be responsible for driving, executing, tracking, reporting, and enhancing digital activations in collaboration with internal teams, brand partners, media partners, and agency vendors. The ideal candidate will be a performance-oriented marketer who is comfortable managing operationally-based digital marketing initiatives. In this position, the Manager will work cross-functionally to facilitate omni-channel success that drives long-term value for Roc Nation's brand clients and special projects. The role requires a proactive approach to managing social media calendars, initiatives, and events, as well as developing supporting plans for each brand or client. The Manager will also be responsible for producing creative and engaging copy that drives audience engagement across various digital mediums, including websites, e-retail content, organic social media, paid advertising, and email campaigns. Additionally, the Manager will ensure timely publishing of social media content, manage brand content, coordinate with partners and internal teams for online content production, and monitor community conversations around the brand. The role also involves creating routine performance reports, maintaining compliance with legal requirements, and serving as the primary contact for digital agency and vendor relationships. The Manager will engage in community management, live coverage of events, and may require light to moderate lifting during activations.

Responsibilities

• Facilitate operational success of the digital marketing strategy for each brand/clients to achieve desired KPIs across all channels (including Social, Search, Display and Influencer Strategy)
• Own the day-to-day management of digital marketing channels, including social media, web, and CRM
• Proactively map social media calendars, initiatives and events, and develop supporting plans for the brand/client
• Produce creative, persuasive, and succinct copy designed to drive engagement, supporting campaigns across all digital mediums (i.e. website, e-retail content, organic social media, paid advertising, email, and more)
• Ensure timely publishing of social media content across all platforms using native platforms and preferred tools (i.e. Sprinklr)
• Own brand content management and assist in creating editorial stories and collaborative content opportunities
• Coordinate with partners and internal teams (i.e. creative) to ensure online content production fits brand specificities in terms of channels/platforms (e.g., Social Media, Website, CRM)
• Monitor community and topic conversations around the brand, its competitors and key cultural moments for opportunities to reshare/inspire original content
• Setup and monitor conversation alerts and proactively recommend and align appropriate actions for the brand team
• Create and sustain routine reports on performance and tentpole moments/campaigns, summarizing then providing recommendations on performance
• Provide website and social media updates and maintenance as required to comply with all legal requirements globally
• Serve as lead point-of-contact for digital agency and vendor relationships
• Establish and sustain day-to-day community management and overall digital brand maintenance
• Live coverage/content capture of events and activations where the brand is present, sharing to channels in real-time, as needed

Requirements

• BA/BS degree in Business, Journalism, Communications, Marketing or equivalent
• Minimum 3 years of related digital experience in a marketing, analyst or agency capacity
• Experience developing, planning, launching and analyzing social media campaigns and digital marketing plans for luxury champagne, sparkling, and/or spirits brands
• Excellent social media/advertising copywriting skills
• Strong presentation and communication skills
• Strong project management, multi-tasking and prioritization skills with attention to detail
• Highly responsive with ability to work in a fast-paced, dynamic team environment
• Understanding of web CMS including Wordpress, Webflow, Squarespace, etc. Knowledge of HTML, CSS helpful but not required
• Knowledge of SEO best practices
• Adept at basic use of design tools including Photoshop/Illustrator and Canva
• Knowledge of MS Office software & Google Suite
• Ability to track, analyze, and report on digital metrics to guide future efforts
• Hands on experience working with social media management tools, including Sprinklr, Meltwater, Talkwalker, Sprout Social, et al
• Understands digital analytics tools including GA4 (Google Analytics)
• Passion for luxury goods, premium spirits and champagne, lifestyle and nightlife a plus

Nice-to-haves

• Experience in the luxury goods sector
• Familiarity with nightlife marketing strategies
• Advanced skills in digital analytics and reporting tools

Benefits

• Health insurance
• 401k retirement plan
• Paid time off
• Professional development opportunities
• Flexible work hours