Manager, Digital Marketing & Strategy (Distribution)

$70,000 - $80,000/Yr

Roc Nation - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Broadcasting and Content Providers

About the position

The Manager of Digital Marketing and Strategy at Roc Nation plays a crucial role in supporting the growth and development of a diverse roster of artists. This position is responsible for executing promotional campaigns, designing creative marketing plans, and managing digital retail merchandising. The Manager will shape digital strategies and oversee the execution of plans, including social media management, to enhance artist visibility and engagement.

Responsibilities

• Develop and execute digital marketing/sales and content distribution strategies for clients.
• Prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases.
• Support and manage relationships with key digital partner accounts.
• Liaise with label distribution partners to execute digital sales plans and marketing initiatives.
• Produce and post digital content, including text, images, and videos.
• Liaise with artists and their teams to develop artist-generated content.
• Support and manage new artist site builds and launches.
• Maintain and update artist sites, social media profiles, and Roc Nation properties.
• Grow artist awareness, site traffic, and content syndication through various marketing strategies.
• Liaison with the Data team to compile and distribute regular reports to internal teams.
• Utilize data to evaluate campaign efficacy and determine areas of opportunity for growth.
• Work with Roc Nation's marketing team to execute content release campaigns and tour promotions.

Requirements

• 2-3 years of experience managing digital distribution and social platforms.
• Bachelor's degree in a related field preferred.
• Extensive knowledge of and passion for the music market.
• In-depth understanding of social media platforms, industry trends, and digital music services.
• Excellent copywriting skills and ability to write under pressure for multiple campaigns simultaneously.
• Strong attention to detail and track record of building strong business relationships.
• Strong oral and written communication skills.
• Ability to work independently and collaboratively as a team player.
• Experience running reports and exporting data from Google Analytics and other platforms.
• Experience working with social management and listening platforms.
• Experience with content management systems, especially Wordpress.
• Knowledge of basic audio, photo, and video editing programs.

Nice-to-haves

• Experience in the music industry or with artist management.
• Familiarity with influencer marketing and D2C initiatives.

Benefits

• Generous vacation policy.
• Healthcare benefits.
• Retirement benefits.
• Student loan repayment support.
• Paid caregiver leave for new parents.
• Employee ticket concierge for concerts and events.
• Tuition reimbursement for professional development.