Manager, Digital Marketing & Strategy (Podcasts)

$68,000 - $85,000/Yr

ROC Nation - New York, NY

Full-time - Mid Level

New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

Roc Nation is seeking a Digital Marketing & Strategy Manager for Podcasts to drive growth and audience engagement for our podcast division. This role will focus on developing and executing innovative digital marketing campaigns to amplify our podcasts' reach, engage fans, and drive listenership. You'll work closely with content creators, producers, and cross-functional marketing teams to craft compelling promotional strategies across various digital channels. This is an exciting opportunity for a data-driven marketer with a passion for storytelling and digital media who can thrive in a dynamic entertainment environment.

Responsibilities

• Develop and execute comprehensive promotional campaigns to increase awareness, engagement, and downloads for Roc Nation's podcast portfolio
• Shape both digital strategy and the execution of plans, including social media publishing, on a daily basis
• Design and implement creative marketing plans to expand podcast reach, leveraging third-party editorial features, influencer partnerships, and exclusive content promotions
• Manage and maintain all podcast-related digital platforms, including websites and social media profiles, ensuring up-to-date content and brand alignment across all channels
• Support and oversee site builds and launches for new podcasts, including ongoing site maintenance and content updates on Roc Nation's digital properties
• Produce, curate, and post engaging digital content-text, images, videos-working with internal creative teams and external clients to align with brand voice and campaign objectives
• Drive revenue through innovative marketing programs, influencer marketing, contests/sweepstakes, and partnerships designed to grow awareness and engagement
• Work closely with the Data team to compile, analyze, and distribute regular performance reports for internal teams, using insights to optimize campaigns and inform future strategies
• Stay up to date on industry trends, emerging technologies, and best practices in Podcasting, share growth opportunities and areas for improvement to maximize promotion success

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field
• 4+ years of digital marketing experience, with a focus on podcasting, audio content, or digital media
• Strong knowledge of podcast platforms (Spotify, Apple Podcasts, etc.) and digital marketing tools (Google Analytics, social media management tools, and email marketing platforms)
• Proven experience in social media marketing, including content creation, community management, and audience growth
• Familiarity with paid media and influencer marketing strategies
• Strong analytical skills, with the ability to interpret data, optimize campaigns, and deliver actionable insights
• Excellent organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment
• A proactive attitude, creative mindset, and passion for digital media and podcasting
• Strong communication skills, with the ability to work collaboratively and articulate ideas effectively