Manager - Digital Marketing Strategy, Premium Seating

United Center - Chicago, IL

Full-time - Mid Level

Chicago, IL

Food Services and Drinking Places

About the position

The Manager - Digital Marketing Strategy for Premium Seating at the United Center is responsible for developing and executing digital marketing initiatives aimed at generating revenue for premium seating sales. This role involves collaboration with various teams to effectively target audiences and enhance customer experiences through strategic digital marketing efforts.

Responsibilities

• Plan and execute all paid digital & conversion focused email efforts, including driving purchases for single-night suite sales, upsell opportunities, and lead generation.
• Oversee relationship with media buying agency to ensure that paid social, SEM, and display ad campaigns are executed to maximize ROI, align with business objectives, and represent our brand and our partners well.
• Manage multiple third-party agencies and vendors to ensure digital marketing tags are set up correctly and any tracking issues get resolved.
• Bring test & learn mentality to all paid media & email efforts. Optimize tactics on the back of these findings and make creative recommendations for sales-related initiatives.
• Incorporate business data, insights and research to continually evolve digital marketing strategies, tactics, testing, and messaging.
• Develop strategic recommendations that drive enhancements to the overall customer purchase journey, optimizing our owned channels (web and email).
• Stay current on digital marketing trends, best practices, and news to ensure appropriate updates to our digital marketing and analytics practices are made over time.
• Create and own paid media budget and billing, ensuring budgets are being used to maximize performance.
• Collaborate on data, measurement, and reporting strategies to demonstrate a clear ROI from our efforts.
• Lead ongoing analyses of digital marketing results and learnings - and report findings regularly to key cross-functional stakeholders.

Requirements

• Bachelor's degree with a consistent track record of professional and personal achievement.
• Minimum four years of professional experience, preferably in a digital marketing role with a focus on paid media or email marketing.
• Hands-on experience with media buying tools like Meta Ads Manager, Google Ads, LinkedIn Ads Manager, and/or TikTok Ads Manager.
• Experience with running multiple simultaneous budgets/campaigns, budget planning/pacing, optimization, A/B testing, and reporting.
• Experience with or fundamental understanding of website analytics (e.g., Google Analytics), marketing automation software (e.g., ActiveCampaign), tag management tools (e.g., Google Tag Manager), and/or conversion tracking.
• Expertise in Microsoft Excel and/or analyzing and synthesizing large data sets.
• Experience with ticketing technologies like Ticketmaster/TM1 and Fevo (preferred).
• Fundamental understanding of website and landing page UX/UI best practices and SEO (preferred).
• Comfort working in a fast-paced environment with the flexibility to adapt quickly to changes in business needs.

Nice-to-haves

• Experience with ticketing technologies like Ticketmaster/TM1 and Fevo.
• Fundamental understanding of website and landing page UX/UI best practices and SEO.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance