Manager, Digital Marketing & Strategy (Spirits)

$75,000 - $85,000/Yr

Live Nation - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Amusement, Gambling, and Recreation Industries

About the position

The Manager, Digital Marketing & Strategy (Spirits) position at Roc Nation, a joint venture with Live Nation, is a full-time role based in New York, NY. This role is pivotal in ensuring the functional and operational success of Armand de Brignac Champagne's digital properties and social channels. Reporting directly to the Director of Digital Marketing & Strategy - Brands, the incumbent will be responsible for driving, executing, tracking, reporting, and improving digital activations in collaboration with the client brand team, Roc Nation, media partners, and agency vendors. The ideal candidate is a performance-oriented marketer who is comfortable managing operationally based digital marketing efforts. The role requires a cross-functional approach to facilitate omni-channel success that drives long-term value for the brand. In this role, the Digital Marketing Manager will oversee the day-to-day management of various digital marketing channels, including social media, web, and CRM. The individual will proactively map social media calendars, initiatives, and events, developing supporting plans for the brand. They will produce creative and persuasive copy designed to drive engagement across all digital mediums, ensuring timely publishing of content across platforms using preferred tools like Sprinklr. The manager will also be responsible for brand content management, assisting in creating editorial stories and collaborative content opportunities, and attending regular marketing and communications meetings to contribute to key brand planning and strategies. The position also involves monitoring community and topic conversations around the brand and its competitors, setting up conversation alerts, and recommending actions for the brand team. The manager will create and sustain routine reports on performance and tentpole moments, summarizing findings and providing recommendations for improvement. Additionally, the role requires live coverage and content capture of events and activations where the brand is present, sharing updates in real-time as needed. The position requires splitting in-office time between Roc Nation and MHUSA HQ, and the candidate should be comfortable handling the movement of premium products.

Responsibilities

• Facilitate operational success of the digital marketing strategy to achieve desired KPIs across all channels (including Social, SEO, CRM and Influencer Strategy)
• Own the day-to-day management of digital marketing channels, including social media, web, and CRM
• Proactively map social media calendars, initiatives and events, and develop supporting plans for the brand
• Produce creative, persuasive, and succinct copy designed to drive engagement, supporting campaigns across all digital mediums (i.e. website, e-retail content, organic social media, paid advertising, email, and more)
• Ensure timely publishing of social media content across all platforms using native platforms and preferred tools (i.e. Sprinklr)
• Own brand content management and assist in creating editorial stories and collaborative content opportunities
• Attend regular Armand de Brignac marketing and communications meetings to be included in key brand planning, marketing and communications strategies, and the development of events
• Own and present the monthly recap report of key metrics, KPI's, findings, and recommendations on areas of improvement
• Coordinate with partners and internal teams (i.e. creative) to ensure online content production fits brand specificities in terms of channels/ platforms (e.g., Social Media, Website, CRM)
• Monitor community and topic conversations around the brand, its competitors and key cultural moments for opportunities to reshare/ inspire original content
• Setup and monitor conversation alerts and proactively recommend and align appropriate actions for the brand team
• Create and sustain routine reports on performance and tentpole moments/ campaigns, summarizing then providing recommendations on performance
• Ongoing website and social media updates and maintenance as required to comply with all legal requirements globally
• Serve as lead point-of-contact for digital agency and vendor relationships
• Establish and sustain day-to-day community management and overall digital brand maintenance
• Live coverage/ content capture of events and activations where the brand is present, sharing to channels in real-time as needed

Requirements

• BA/BS degree in Business, Journalism, Communications, Marketing or equivalent
• Minimum 3 years of related digital experience in a marketing, analyst or agency capacity
• Experience developing, planning, launching and analyzing social media campaigns and digital marketing plans for luxury champagne, sparkling, and/or spirits brands
• Excellent social media/advertising copywriting skills
• Strong project management and prioritization skills with attention to detail
• Understanding of web CMS including Wordpress, Webflow, Squarespace, etc.
• Knowledge of HTML, CSS helpful but not required
• Familiar with SEO management, keyword research and Google Search Console
• Adept at basic use of design tools including Photoshop/ Illustrator and Canva
• Knowledge of MS Office software & Google Apps
• Ability to track, analyze, and report on digital metrics to guide future efforts
• Hands on experience working with social media management tools, including Sprinklr, Meltwater, Talkwalker, Sprout Social, et al
• Understands digital analytics tools including GA4 (Google Analytics)
• Curiosity and passion for luxury lifestyle goods and experiences