Manager Digital Marketing Strategy

Nestlé - Arlington, VA

Full-time - Mid Level

Arlington, VA

Food Manufacturing

About the position

The Manager, Digital Marketing Strategy at Nestle USA is a key role within the Center of Marketing Excellence, responsible for driving digital marketing capabilities and overseeing website strategies. This position focuses on enhancing user experience, optimizing website performance, and integrating consumer journeys into digital platforms to achieve business goals. The role involves collaboration with various teams and stakeholders to implement innovative digital solutions and ensure alignment with brand strategies.

Responsibilities

• Deploy website user experience enhancements aligned with enterprise-wide goals and brand digital priorities.
• Lead the IT agency to manage the Web Delivery, UX/UI, and Web Development teams.
• Conduct regular performance audits to identify areas for improvement in speed, usability, and SEO.
• Implement A/B testing and other Conversion Rate Optimization (CRO) strategies to boost website conversion rates.
• Oversee the process for publishing website content with brand teams and agency partners.
• Stay up to date with industry trends and implement emerging technologies.
• Lead the development of website strategy roadmaps and oversee the execution of digital marketing initiatives.
• Collaborate with other project managers to establish realistic timelines and manage dependencies.
• Assess and prioritize improvements to the technical infrastructure.
• Oversee the maintenance and updates of the website platform.

Requirements

• Bachelor's degree in marketing, Business, Information Systems or a related field.
• 5 years of experience in digital marketing transformation, including developing website strategies and roadmaps.
• Expertise in A/B testing and optimization, with skills in web operations, design, front-end and back-end development, UX/UI, web QA, audits, and utilizing tracking, measurement, and testing tools.
• Strong expertise in web development (HTML, CSS, JavaScript, responsive design), web analytics (e.g., Google Analytics), and SEO concepts.
• Proven ability to build consumer experience journeys aligned with business objectives.
• Proficiency in Customer Data Platforms (CDP), including data modeling, integration, ID stitching, and journey and audience building.
• A strategic thinker with experience working with cross-functional and technical project managers.
• Skilled in supervising agency partners and managing multiple projects.
• Certified Business Analysis Professional (CBAP).
• Familiarity with MarTech tools and implementation.

Nice-to-haves

• Understanding of B2C digital marketing principles and best practices.