Foley & Lardner Llp - Chicago, IL
posted 3 months ago
The Manager of Digital Marketing Technologies at Foley & Lardner LLP is a pivotal role that encompasses the strategic direction and operational management of all digital marketing technologies utilized by the firm. This position is designed for a leader who can effectively leverage digital technology within the legal sector, where the firm's website and search engine optimization (SEO) are essential for success. The individual will be part of a collaborative team that supports all marketing technology initiatives and is expected to explore innovative applications of non-legal native technology to provide a competitive edge for the firm. The role is hybrid, allowing for a blend of in-office and remote work, and is integral to enhancing the firm's brand through optimized content distribution and technology utilization. In this role, the manager will act as a consultant and strategic director for all marketing technology platforms, ensuring their optimal usage. Responsibilities include managing the firm's web platform (WordPress CMS), overseeing email marketing systems, and leading collaborative sessions to develop strategies that incorporate technology, including AI platforms, to support business development and marketing strategies. The manager will also be responsible for cross-platform data integration, establishing key performance metrics, and providing leadership on various technology initiatives that impact business development and marketing. Additionally, the role involves evaluating vendors and their products to ensure compatibility with the firm's technology stack, as well as leading efforts to improve SEO in alignment with the firm's goals and initiatives.