Manager, Digital Marketing

$85,000 - $90,000/Yr

AAA - Portland, OR

Full-time - Mid Level

Portland, OR

Administrative and Support Services

About the position

AAA Oregon/Idaho is seeking a creative and collaborative Digital Marketing Manager to enhance user experiences on its member-facing digital platforms. This role involves leading projects within the marketing team to optimize digital experiences that support sales and lead generation goals. The position is full-time and based in the company's headquarters in Downtown Portland.

Responsibilities

• Deploy effective user experiences on AAA Oregon/Idaho's digital platforms.
• Collaborate with the marketing team and other business lines to optimize digital experiences.
• Support sales and lead generation goals through digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or equivalent work experience.
• 5-7 years of prior digital marketing work experience.
• Strong verbal and written communication skills in English.
• Strong organizational skills and ability to handle multiple tasks and priorities.
• Ability to work in a team environment.
• Adaptability to organizational culture and brand guidelines.
• Strong knowledge of Salesforce Marketing Cloud or similar ESP.
• Strong knowledge of WordPress.
• Strong knowledge of website analytics platforms including Adobe Analytics.
• Strong knowledge of Facebook tools and analytics.
• Strong knowledge of database management tools.
• Knowledge of Qualtrics and text/SMS platforms.
• Knowledge of LPO and SEO best practices and tools.
• Knowledge of design aesthetics and ability to follow established creative style.
• Knowledge of HTML and CSS.
• Strong knowledge of Microsoft Office Suite.

Benefits

• Support for professional growth and development.
• Work-life balance with emphasis on family time and personal well-being.