Manager, Digital Marketing

$66,560 - $72,000/Yr

Bmg-Intl - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

501-1,000 employees

Accommodation

About the position

The Manager, Digital Marketing at BMG is a pivotal role within the catalog team in Los Angeles, responsible for leading digital marketing campaigns and activations for a diverse range of artists and projects. This position requires a creative thinker who can manage an artist's online presence and develop innovative social media strategies while collaborating with a global digital team. The role demands a deep understanding of various music genres and the latest digital marketing trends and tools.

Responsibilities

• Lead digital marketing campaigns for various artists and projects.
• Develop and implement innovative social media strategies.
• Book and manage digital advertising campaigns.
• Coordinate logistics for artists' online appearances.
• Collaborate with streaming and YouTube teams locally and internationally.
• Stay updated with the latest trends and technologies in digital marketing.
• Manage artist's online presence and create exciting digital initiatives.

Requirements

• Technical understanding of social media platforms including Facebook, Instagram, X, TikTok, SNAP, and Reddit.
• Proficiency with Microsoft Office Suite (Outlook, Teams, Word, Excel, PowerPoint).
• Practical experience with digital music tools such as smart-linking (e.g., Linkfire), analytics (e.g., Chartmetric), and charting (Luminate).
• Experience with image and video editing, ideally using Adobe Suite programs like Photoshop and Premiere.
• Passion for and knowledge of the music industry across various genres.
• Analytical mindset with a strong understanding of data and statistics.
• Previous experience in digital marketing, preferably in the music industry.

Nice-to-haves

• Experience with digital marketing in the music industry is a plus.

Benefits

• Flexible hybrid work setup (3 days in office, 2 days remote).
• Comprehensive medical, dental, and vision coverage.
• 401(k) match of up to 6% after the first year.
• Flexible time off policy without accruing vacation days.
• Commuter benefits program.
• Fitness reimbursement program and wellness incentives.
• 24/7 Employee Assistance Program for well-being support.
• Summer Fridays for early weekend kick-off.
• Development opportunities including mentorship programs and LinkedIn Learning.